How popular isKensington in search?
In August 2026, there were an estimated 450K branded searches for Kensington worldwide which held steady over the last 11 months. Kensington holds 1.5% estimated Share of Search among vertical mouse brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Microsoft Copilot88%
Logitech5.9%
Anker4.6%
Kensington1.5%- Evoluent<0.01%
- VicTsing<0.01%
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Which vertical mouse brands compete with Kensington?
Share of Search by month for Microsoft Copilot, Logitech, Anker, Kensington. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Copilot | Logitech | Anker | Kensington | Evoluent | VicTsing |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.9% | 5.2% | 2.9% | 1.1% | <0.01% | <0.01% |
| Nov 2025 | 90.7% | 5.3% | 3% | 1.1% | <0.01% | <0.01% |
| Dec 2025 | 89.1% | 6.3% | 3.3% | 1.3% | <0.01% | <0.01% |
| Jan 2026 | 88.9% | 6.2% | 3.6% | 1.3% | <0.01% | <0.01% |
| Feb 2026 | 90.9% | 5.2% | 2.9% | 1% | <0.01% | <0.01% |
| Mar 2026 | 91.3% | 4.3% | 3.2% | 1.1% | <0.01% | <0.01% |
| Apr 2026 | 91.5% | 4.2% | 3.2% | 1.1% | <0.01% | <0.01% |
| May 2026 | 91.5% | 4.2% | 3.2% | 1.1% | <0.01% | <0.01% |
| Jun 2026 | 90.2% | 4.8% | 3.7% | 1.2% | <0.01% | <0.01% |
| Jul 2026 | 89.5% | 4.8% | 4.3% | 1.5% | <0.01% | <0.01% |
| Aug 2026 | 88% | 5.9% | 4.6% | 1.5% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88% | 26.2M | -3.3% | -1.4 points | |
| 2, held 2nd | 5.9% | 1.7M | +20.7% | +1.1 points | |
| 3, held 3rd | 4.6% | 1.4M | +4.9% | +0.3 points | |
| 4, held 4th | 1.5% | 450K | 0% | 0 points | |
| 5, held 5th | <0.01% | 1.9K | +18.8% | 0 points | |
| 6, held 6th | <0.01% | 1.3K | 0% | 0 points |
88%
Held 1st. 26.2M estimated branded searches, -3.3% vs prior month. Share -1.4 points.
2.
Logitech5.9%
Held 2nd. 1.7M estimated branded searches, +20.7% vs prior month. Share +1.1 points.
3.
Anker4.6%
Held 3rd. 1.4M estimated branded searches, +4.9% vs prior month. Share +0.3 points.
1.5%
Held 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.
5.Evoluent
<0.01%
Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.
6.VicTsing
<0.01%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kensington and its closest rivals
How has branded search demand for Kensington changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kensington worldwide held steady at 450K.
- Across the 11 months ending August 2026, Kensington’s estimated Share of Search among vertical mouse brands worldwide held steady, from 1.1% to 1.5%.
How did search popularity change for vertical mouse brands worldwide in August 2026?
5 changes
In August 2026, Logitech gained estimated Share of Search among vertical mouse brands worldwide, from 4.8% to 5.9%.
In August 2026, Microsoft Copilot lost estimated Share of Search among vertical mouse brands worldwide, from 89.5% to 88%.
Anker’s estimated Share of Search among vertical mouse brands worldwide has gained ground for 3 months in a row, from 3.2% to 4.6% in August 2026.
Estimated monthly branded searches for VicTsing worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
Estimated monthly branded searches for Evoluent worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
Where does Kensington compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Vertical mouse brands | 4th of 6 | 1.5% | Shown above |
| Docking station brands | 3rd of 6 | 17.4% | Show ranking |
| Footrest brands | 1st of 6 | 87.3% | Show ranking |
How is Kensington measured?
Brandwave collects information about searches that people make online using Kensington’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kensington
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