Brandwave

Kensington vs Nulea:Which is more popular?

In September 2026, Kensington had more branded searches than Nulea among trackball brands worldwide. Kensington had about 5,400 branded searches, while Nulea had 320. Kensington made up 20.1% of all trackball brand searches we track, and Nulea accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about trackball brands, Kensington appeared in all five answers and Nulea in none.

Among trackball brands worldwide in September 2026

Who do people search for more?

Kensington, about 17 searches for every 1 for Nulea

Kensington 5.4K searchesNulea 320 searches

Who does AI mention more?

Kensington, mentioned in every answer we collected

Kensington in 5 of 5Nulea in 0 of 5

Who does AI recommend more?

Kensington, the only one of the two named

Kensington first in 5Nulea never named

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Top trackball brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kensington appeared in all five answers. Nulea did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Kensington2nd
  3. Elecom3rd
  4. Ploopy–
  5. Nulea–
  6. ProtoArc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kensington5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elecom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ploopy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nulea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProtoArc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trackball brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Kensington or Nulea more popular in search?

This chart shows how often people search Google for Kensington and Nulea by name. Each line represents a brand's share of searches for all six trackball brands we track, month by month, from English-language searches worldwide.

Kensington and Nulea among trackball brands worldwide, by month

Share of searches by month for Kensington, Nulea. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechPloopyKensingtonElecomNuleaProtoArc
Oct 202558.7%17.6%17.6%2.9%1.6%1.6%
Nov 202557.3%18.7%18.7%2.8%1.1%1.4%
Dec 202554.7%17.9%21.9%3.3%1.1%1.1%
Jan 202652.5%21%21%3.2%1.2%1%
Feb 202654.8%17.9%21.9%2.9%1.3%1.1%
Mar 202652.5%21%21%2.8%1.5%1.2%
Apr 202657.1%18.7%18.7%3%1.3%1.1%
May 202647.2%28.3%18.9%3.1%1.7%0.91%
Jun 202652.7%21.1%21.1%2.8%1.3%1%
Jul 202652.4%21%21%3.4%1%1.2%
Aug 202645.3%27.2%22.2%3%1.1%1.3%
Sep 202650.3%24.6%20.1%2.7%1.2%1.2%

How has the Kensington and Nulea comparison changed over the last 12 months?

3 findings
  • Kensington was ahead of Nulea in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kensington’s share of searches among trackball brands worldwide moved from 17.6% to 20.1%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, Nulea’s share of searches among trackball brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 480 to 320.

How did search popularity change for trackball brands worldwide in September 2026?

2 changes
  1. In September 2026, Kensington lost share of searches among trackball brands worldwide, from 22.2% to 20.1%.

  2. In September 2026, Nulea rose from 6th to 5th among trackball brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kensington’s and Nulea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kensington

1 branded search term

  • kensington trackball

Nulea

1 branded search term

  • nulea trackball

How the Brand Demand Index is measured

Other head-to-heads among trackball brands

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