Brandwave

Trackball brands:Which are most popular?

In September 2026, Logitech was the most searched trackball brand worldwide, accounting for 50.3% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Logitech and Kensington showed up in every answer. Logitech was recommended most often, coming first in every response.

Search and AI answers in September 2026
  1. LogitechShare of searches 50.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PloopyShare of searches 24.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KensingtonShare of searches 20.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. ElecomShare of searches 2.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. NuleaShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top trackball brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Logitech and Kensington appeared every time. Logitech was recommended most often, coming first in every answer. Kensington was second, and Elecom was third. Ploopy, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Kensington2nd
  3. Elecom3rd
  4. Ploopy–
  5. Nulea–
  6. ProtoArc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kensington5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elecom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ploopy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nulea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProtoArc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trackball brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.