Kensington vs Logitech:Which is more popular by branded search?
In August 2026, Logitech had more branded searches than Kensington among vertical mouse brands worldwide. Logitech was estimated to have 1.7M branded searches compared to Kensington’s 450K, and held a 5.9% Share of Search versus Kensington’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kensington or Logitech?
Compare the vertical mouse brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Logitech, Kensington. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft Copilot | Logitech | Anker | Kensington | Evoluent | VicTsing |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.9% | 5.2% | 2.9% | 1.1% | <0.01% | <0.01% |
| Nov 2025 | 90.7% | 5.3% | 3% | 1.1% | <0.01% | <0.01% |
| Dec 2025 | 89.1% | 6.3% | 3.3% | 1.3% | <0.01% | <0.01% |
| Jan 2026 | 88.9% | 6.2% | 3.6% | 1.3% | <0.01% | <0.01% |
| Feb 2026 | 90.9% | 5.2% | 2.9% | 1% | <0.01% | <0.01% |
| Mar 2026 | 91.3% | 4.3% | 3.2% | 1.1% | <0.01% | <0.01% |
| Apr 2026 | 91.5% | 4.2% | 3.2% | 1.1% | <0.01% | <0.01% |
| May 2026 | 91.5% | 4.2% | 3.2% | 1.1% | <0.01% | <0.01% |
| Jun 2026 | 90.2% | 4.8% | 3.7% | 1.2% | <0.01% | <0.01% |
| Jul 2026 | 89.5% | 4.8% | 4.3% | 1.5% | <0.01% | <0.01% |
| Aug 2026 | 88% | 5.9% | 4.6% | 1.5% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kensington and Logitech comparison changed over the last 12 months?
3 findings
- Logitech was ahead of Kensington in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kensington’s estimated Share of Search among vertical mouse brands worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Logitech’s estimated Share of Search among vertical mouse brands worldwide moved from 5.2% to 5.9%, and its estimated monthly branded searches moved from 2.2M to 1.7M.
How did search popularity change for vertical mouse brands worldwide in August 2026?
1 change
In August 2026, Logitech gained estimated Share of Search among vertical mouse brands worldwide, from 4.8% to 5.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Kensington’s and Logitech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kensington
1 branded search term
- kensington
Logitech
8 branded search terms
- gaming mouse logitech
- logitech
- logitech brio
- logitech com
- logitech g pro
- logitech gaming mouse
- logitech webcam
- webcam logitech
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.