Brandwave

Kensington vs Logitech:Which is more popular?

In September 2026, Logitech had more branded searches than Kensington among trackball brands worldwide. Logitech had about 13,500 branded searches, while Kensington had 5,400. Logitech made up 50.3% of all trackball brand searches we track, and Kensington accounted for 20.1%. When we asked ChatGPT and Google AI Overviews about trackball brands, both Kensington and Logitech appeared in all five answers. Logitech was mentioned before Kensington in every answer.

Among trackball brands worldwide in September 2026

Who do people search for more?

Logitech, about 3 searches for every 1 for Kensington

Logitech 13.5K searchesKensington 5.4K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Kensington in 5 of 5Logitech in 5 of 5

Who does AI recommend more?

Logitech, named ahead of Kensington in every answer

Logitech first in 5Kensington never first

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Top trackball brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Kensington and Logitech showed up in all five answers. Logitech was listed before Kensington in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Kensington2nd
  3. Elecom3rd
  4. Ploopy–
  5. Nulea–
  6. ProtoArc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kensington5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elecom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ploopy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nulea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProtoArc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about trackball brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Kensington or Logitech more popular in search?

This chart shows how often people search Google for Kensington and Logitech by name. Each line represents a brand's share of searches for all six trackball brands we track, month by month, from English-language searches worldwide.

Kensington and Logitech among trackball brands worldwide, by month

Share of searches by month for Logitech, Kensington. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechPloopyKensingtonElecomNuleaProtoArc
Oct 202558.7%17.6%17.6%2.9%1.6%1.6%
Nov 202557.3%18.7%18.7%2.8%1.1%1.4%
Dec 202554.7%17.9%21.9%3.3%1.1%1.1%
Jan 202652.5%21%21%3.2%1.2%1%
Feb 202654.8%17.9%21.9%2.9%1.3%1.1%
Mar 202652.5%21%21%2.8%1.5%1.2%
Apr 202657.1%18.7%18.7%3%1.3%1.1%
May 202647.2%28.3%18.9%3.1%1.7%0.91%
Jun 202652.7%21.1%21.1%2.8%1.3%1%
Jul 202652.4%21%21%3.4%1%1.2%
Aug 202645.3%27.2%22.2%3%1.1%1.3%
Sep 202650.3%24.6%20.1%2.7%1.2%1.2%

Logitech sells other things too, so only its searches that name this product count here, like “logitech mx ergo”.

How has the Kensington and Logitech comparison changed over the last 12 months?

3 findings
  • Logitech was ahead of Kensington in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kensington’s share of searches among trackball brands worldwide moved from 17.6% to 20.1%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, Logitech’s share of searches among trackball brands worldwide moved from 58.7% to 50.3%, and its estimated monthly branded searches moved from 18K to 13.5K.

How did search popularity change for trackball brands worldwide in September 2026?

2 changes

  1. In September 2026, Logitech gained share of searches among trackball brands worldwide, from 45.3% to 50.3%.

  2. In September 2026, Kensington lost share of searches among trackball brands worldwide, from 22.2% to 20.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kensington’s and Logitech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kensington

1 branded search term

  • kensington trackball

Logitech

2 branded search terms

  • logitech mx ergo
  • logitech trackball

How the Brand Demand Index is measured

Other head-to-heads among trackball brands

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