How popular isKensington in search?
In September 2026, there were an estimated 57.3K branded searches for Kensington worldwide which is down 8.1% over the last 12 months. Kensington holds 11.2% estimated Share of Search among cable lock brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kryptonite59.1%
ABUS17.8%Master Lock11.9%
Kensington11.2%
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Which cable lock brands compete with Kensington?
Share of Search by month for Kryptonite, ABUS, Master Lock, Kensington. The figures are in the table below the chart.
View monthly share of search table
| Month | Kryptonite | ABUS | Master Lock | Kensington |
|---|---|---|---|---|
| Oct 2025 | 58.5% | 17.6% | 11.8% | 12.1% |
| Nov 2025 | 63% | 15.5% | 10.4% | 11.2% |
| Dec 2025 | 63.8% | 15.7% | 10.5% | 10% |
| Jan 2026 | 58.9% | 17.7% | 11.8% | 11.5% |
| Feb 2026 | 59.4% | 17.9% | 11.9% | 10.8% |
| Mar 2026 | 56.8% | 20.8% | 11.4% | 11% |
| Apr 2026 | 57.1% | 20.9% | 11.5% | 10.6% |
| May 2026 | 52.1% | 23.3% | 12.8% | 11.8% |
| Jun 2026 | 54.1% | 19.9% | 13.3% | 12.7% |
| Jul 2026 | 54.9% | 20.2% | 13.5% | 11.4% |
| Aug 2026 | 57.6% | 17.3% | 14.2% | 11% |
| Sep 2026 | 59.1% | 17.8% | 11.9% | 11.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.1% | 301K | 0% | +1.5 points | |
| 2, held 2nd | 17.8% | 90.5K | 0% | +0.5 points | |
| 3, held 3rd | 11.9% | 60.5K | -18.2% | -2.3 points | |
| 4, held 4th | 11.2% | 57.3K | -0.24% | +0.3 points |
59.1%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
ABUS17.8%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
11.9%
Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.3 points.
11.2%
Held 4th. 57.3K estimated branded searches, -0.24% vs prior month. Share +0.3 points.
Compare search popularity between Kensington and its closest rivals
Every comparison with Kensington
21 comparisons
- ABUS vs Kensington
- Anker vs Kensington
- Belkin vs Kensington
- Kensington vs Kryptonite
- Kensington vs Logitech
- Kensington vs Master Lock
- Kensington vs Microsoft Copilot
- Kensington vs UGREEN
- Corsair vs Kensington
- Glorious vs Kensington
- HyperX vs Kensington
- Kensington vs Keychron
- Humanscale vs Kensington
- CalDigit vs Kensington
- Kensington vs Plugable
- Kensington vs Mount-It
- Evoluent vs Kensington
- ComfiLife vs Kensington
- ErgoFoam vs Kensington
- Kensington vs VicTsing
- Kensington vs StrongTek
How has branded search demand for Kensington changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kensington worldwide fell from 62.3K to 57.3K.
- Across the 12 months ending September 2026, Kensington’s estimated Share of Search among cable lock brands worldwide decreased from 12.1% to 11.2%.
- Across the 12 months ending September 2026, Kensington’s estimated Share of Search among cable lock brands worldwide peaked at 12.7% in June 2026 and was lowest at 10% in December 2025.
- Across the 12 months ending September 2026, Kensington fell from 3rd to 4th among cable lock brands worldwide.
How did search popularity change for cable lock brands worldwide in September 2026?
2 changes
In September 2026, Kryptonite gained estimated Share of Search among cable lock brands worldwide, from 57.6% to 59.1%.
In September 2026, Master Lock lost estimated Share of Search among cable lock brands worldwide, from 14.2% to 11.9%.
Where does Kensington compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Vertical mouse brands | 4th of 6 | 0.19% | Show ranking |
| Wrist rest brands | 6th of 6 | 1.6% | Show ranking |
| Docking station brands | 4th of 6 | 2.1% | Show ranking |
| Cable lock brands | 4th of 4 | 11.2% | Shown above |
| Footrest brands | 1st of 6 | 46.7% | Show ranking |
How is Kensington measured?
Brandwave collects information about searches that people make online using Kensington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- kensington docking station
- kensington lock
- kensington mouse
- kensington station
- kensington tech
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