Brandwave

How popular isMaster Lock in search?

In September 2026, there were an estimated 60.5K branded searches for Master Lock worldwide which held steady over the last 12 months. Master Lock holds 13.4% estimated Share of Search among cable lock brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kryptonite66.5%
  2. ABUS20%
  3. Master Lock13.4%
  4. Kensington0.19%
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Which cable lock brands compete with Master Lock?

Master Lock against cable lock brands worldwide, by month

Share of Search by month for Kryptonite, ABUS, Master Lock. The figures are in the table below the chart.

View monthly share of search table
MonthKryptoniteABUSMaster LockKensington
Oct 202566.4%20%13.4%0.22%
Nov 202570.8%17.4%11.6%0.17%
Dec 202570.8%17.4%11.6%0.17%
Jan 202666.5%20%13.4%0.19%
Feb 202666.5%20%13.4%0.16%
Mar 202663.7%23.3%12.8%0.21%
Apr 202663.7%23.3%12.8%0.19%
May 202658.9%26.4%14.5%0.21%
Jun 202661.8%22.7%15.2%0.22%
Jul 202661.9%22.8%15.2%0.18%
Aug 202664.6%19.4%15.9%0.15%
Sep 202666.5%20%13.4%0.19%

  1. 1.Kryptonite

    66.5%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.ABUS

    20%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Master Lock

    13.4%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  4. 4.Kensington

    0.19%

    Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Master Lock and its closest rivals

Every comparison with Master Lock

How has branded search demand for Master Lock changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Master Lock worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Master Lock’s estimated Share of Search among cable lock brands worldwide peaked at 15.9% in August 2026 and was lowest at 11.6% in November 2025.

How did search popularity change for cable lock brands worldwide in September 2026?

  1. In September 2026, Kryptonite gained estimated Share of Search among cable lock brands worldwide, from 64.6% to 66.5%.

  2. In September 2026, ABUS gained estimated Share of Search among cable lock brands worldwide, from 19.4% to 20%.

  3. In September 2026, Master Lock lost estimated Share of Search among cable lock brands worldwide, from 15.9% to 13.4%.

  4. Estimated monthly branded searches for Kensington worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

Where does Master Lock compete?

Master Lock is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bike lock brands3rd of 511.7%Show ranking
Cable lock brands3rd of 413.4%Shown above
Key safe brands2nd of 330.5%Show ranking

How is Master Lock measured?

Brandwave collects information about searches that people make online using Master Lock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • master lock

Do you work for Master Lock? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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