Master Lock vs Yale:Which is searched more?
In September 2026, Master Lock had more branded searches than Yale among key safe brands worldwide. Master Lock was estimated to have 60.5K branded searches compared to Yale’s 720, and held a 64.1% Share of Search versus Yale’s 0.76%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Master Lock or Yale?
Compare the key safe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Master Lock, Yale. The figures are in the table below the chart.
View monthly share of search table
| Month | Master Lock | Kidde | Yale |
|---|---|---|---|
| Oct 2025 | 64% | 35% | 0.93% |
| Nov 2025 | 64.1% | 35.1% | 0.76% |
| Dec 2025 | 64.1% | 35.1% | 0.76% |
| Jan 2026 | 59.4% | 39.8% | 0.86% |
| Feb 2026 | 64.1% | 35.1% | 0.76% |
| Mar 2026 | 64% | 35% | 0.93% |
| Apr 2026 | 64.1% | 35.1% | 0.76% |
| May 2026 | 64.2% | 35.1% | 0.63% |
| Jun 2026 | 68.6% | 30.7% | 0.67% |
| Jul 2026 | 68.5% | 30.7% | 0.82% |
| Aug 2026 | 72.7% | 26.6% | 0.71% |
| Sep 2026 | 64.1% | 35.1% | 0.76% |
How has the Master Lock and Yale comparison changed over the last 12 months?
3 findings
- Master Lock was ahead of Yale in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Master Lock’s estimated Share of Search among key safe brands worldwide moved from 64% to 64.1%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Yale’s estimated Share of Search among key safe brands worldwide moved from 0.93% to 0.76%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for key safe brands worldwide in September 2026?
2 changes
In September 2026, Master Lock lost estimated Share of Search among key safe brands worldwide, from 72.7% to 64.1%.
Estimated monthly branded searches for Yale worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Other head-to-heads among key safe brands
How each brand is measured
Brandwave collects information about searches that people make online using Master Lock’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Master Lock
1 branded search term
- master lock
Yale
1 branded search term
- yale key safe
Put your own brand in this comparison
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