How popular isYale in search?
In September 2026, there were an estimated 105K branded searches for Yale worldwide which is down 9.4% over the last 12 months. Yale holds 52.8% estimated Share of Search among key safe brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Yale52.8%
Master Lock30.5%
Kidde16.7%
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Which key safe brands compete with Yale?
Share of Search by month for Yale, Master Lock, Kidde. The figures are in the table below the chart.
View monthly share of search table
| Month | Yale | Master Lock | Kidde |
|---|---|---|---|
| Oct 2025 | 55.3% | 28.9% | 15.8% |
| Nov 2025 | 54% | 29.7% | 16.3% |
| Dec 2025 | 54% | 29.7% | 16.3% |
| Jan 2026 | 52.1% | 28.7% | 19.2% |
| Feb 2026 | 50.3% | 32.1% | 17.6% |
| Mar 2026 | 54% | 29.7% | 16.3% |
| Apr 2026 | 51.9% | 31.1% | 17% |
| May 2026 | 51.9% | 31.1% | 17% |
| Jun 2026 | 53.5% | 32.1% | 14.4% |
| Jul 2026 | 53.5% | 32.1% | 14.4% |
| Aug 2026 | 54.9% | 33% | 12.1% |
| Sep 2026 | 52.8% | 30.5% | 16.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.8% | 105K | -14.9% | -2.1 points | |
| 2, held 2nd | 30.5% | 60.5K | -18.2% | -2.5 points | |
| 3, held 3rd | 16.7% | 33.1K | +22.1% | +4.6 points |
Compare search popularity between Yale and its closest rivals
Every comparison with Yale
24 comparisons
- Era vs Yale
- Hyundai vs Yale
- Mitsubishi vs Yale
- Nissan vs Yale
- Toyota vs Yale
- Union vs Yale
- August vs Yale
- Eufy vs Yale
- Nuki vs Yale
- Schlage vs Yale
- Master Lock vs Yale
- Lockwood vs Yale
- Carbine vs Yale
- Kidde vs Yale
- Crown vs Yale
- Carlisle Brass vs Yale
- Clark vs Yale
- Croydex vs Yale
- Jungheinrich vs Yale
- Doosan vs Yale
- Linde vs Yale
- Gainsborough vs Yale
- Hyster vs Yale
- Komatsu vs Yale
How has branded search demand for Yale changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yale worldwide fell from 116K to 105K.
- Across the 12 months ending September 2026, Yale’s estimated Share of Search among key safe brands worldwide decreased from 55.3% to 52.8%.
- Across the 12 months ending September 2026, Yale’s estimated Share of Search among key safe brands worldwide peaked at 55.3% in October 2025 and was lowest at 50.3% in February 2026.
How did search popularity change for key safe brands worldwide in September 2026?
3 changes
In September 2026, Kidde gained estimated Share of Search among key safe brands worldwide, from 12.1% to 16.7%.
In September 2026, Master Lock lost estimated Share of Search among key safe brands worldwide, from 33% to 30.5%.
In September 2026, Yale lost estimated Share of Search among key safe brands worldwide, from 54.9% to 52.8%.
Where does Yale compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smart lock brands | 5th of 5 | 4.1% | Show ranking |
| Door lock brands | 2nd of 4 | 32.8% | Show ranking |
| Key safe brands | 1st of 3 | 52.8% | Shown above |
| Door handle brands | 1st of 6 | 88.4% | Show ranking |
How is Yale measured?
Brandwave collects information about searches that people make online using Yale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- yale door lock
- yale lock
- yale smart lock
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