Brandwave

How popular isYale in search?

In August 2026, there were an estimated 74K branded searches for Yale worldwide which is up 22.3% over the last 11 months. Yale holds 3.5% estimated Share of Search among door handle brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Union57.3%
  2. Era38.6%
  3. Yale3.5%
  4. Carlisle Brass0.38%
  5. Croydex0.25%
  6. Gainsborough0.02%
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Which door handle brands compete with Yale?

Yale against door handle brands worldwide, by month

Share of Search by month for Union, Era, Yale. The figures are in the table below the chart.

View monthly share of search table
MonthUnionEraYaleCarlisle BrassCroydexGainsborough
Oct 202562.4%34.3%2.5%0.41%0.34%0.02%
Nov 202566.7%29.9%2.7%0.36%0.36%0.02%
Dec 202557.2%38.5%3.5%0.38%0.46%0.02%
Jan 202652.6%43.3%3.2%0.43%0.43%0.02%
Feb 202657.5%38.7%2.8%0.47%0.38%0.03%
Mar 202662%34.2%3.1%0.41%0.34%0.03%
Apr 202662%34.2%3.1%0.41%0.27%0.02%
May 202666.7%29.9%2.7%0.36%0.24%0.02%
Jun 202647.4%47.4%4.3%0.57%0.38%0.03%
Jul 202652.4%42.9%3.9%0.52%0.34%0.03%
Aug 202657.3%38.6%3.5%0.38%0.25%0.02%
Sep 2026——————

  1. 1.Union

    57.3%

    Held 1st. 1.2M estimated branded searches, +48.2% vs prior month. Share +4.8 points.

  2. 2.Era

    38.6%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share -4.2 points.

  3. 3.Yale

    3.5%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share -0.4 points.

  4. 4.Carlisle Brass

    0.38%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Croydex

    0.25%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Gainsborough

    0.02%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Yale and its closest rivals

How has branded search demand for Yale changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yale worldwide rose from 60.5K to 74K.
  • Across the 11 months ending August 2026, Yale’s estimated Share of Search among door handle brands worldwide increased from 2.5% to 3.5%.
  • Across the 11 months ending August 2026, Yale’s estimated Share of Search among door handle brands worldwide peaked at 4.3% in June 2026 and was lowest at 2.5% in October 2025.

How did search popularity change for door handle brands worldwide in August 2026?

  1. In August 2026, Union gained estimated Share of Search among door handle brands worldwide, from 52.4% to 57.3%.

  2. In August 2026, Era lost estimated Share of Search among door handle brands worldwide, from 42.9% to 38.6%.

  3. Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  4. Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  5. Estimated monthly branded searches for Gainsborough worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

  6. Estimated monthly branded searches for Carlisle Brass worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Yale compete?

Yale is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Forklift brands2nd of 60.66%Show ranking
Smart lock brands4th of 51.4%Show ranking
Door handle brands3rd of 63.5%Shown above

How is Yale measured?

Brandwave collects information about searches that people make online using Yale’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yale lock

Do you work for Yale? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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