Gainsborough vs Yale:Which is more popular by branded search?
In August 2026, Yale had more branded searches than Gainsborough among door handle brands worldwide. Yale was estimated to have 74K branded searches compared to Gainsborough’s 480, and held a 3.5% Share of Search versus Gainsborough’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gainsborough or Yale?
Compare the door handle brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yale, Gainsborough. The figures are in the table below the chart.
View monthly share of search table
| Month | Union | Era | Yale | Carlisle Brass | Croydex | Gainsborough |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 34.3% | 2.5% | 0.41% | 0.34% | 0.02% |
| Nov 2025 | 66.7% | 29.9% | 2.7% | 0.36% | 0.36% | 0.02% |
| Dec 2025 | 57.2% | 38.5% | 3.5% | 0.38% | 0.46% | 0.02% |
| Jan 2026 | 52.6% | 43.3% | 3.2% | 0.43% | 0.43% | 0.02% |
| Feb 2026 | 57.5% | 38.7% | 2.8% | 0.47% | 0.38% | 0.03% |
| Mar 2026 | 62% | 34.2% | 3.1% | 0.41% | 0.34% | 0.03% |
| Apr 2026 | 62% | 34.2% | 3.1% | 0.41% | 0.27% | 0.02% |
| May 2026 | 66.7% | 29.9% | 2.7% | 0.36% | 0.24% | 0.02% |
| Jun 2026 | 47.4% | 47.4% | 4.3% | 0.57% | 0.38% | 0.03% |
| Jul 2026 | 52.4% | 42.9% | 3.9% | 0.52% | 0.34% | 0.03% |
| Aug 2026 | 57.3% | 38.6% | 3.5% | 0.38% | 0.25% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gainsborough and Yale comparison changed over the last 12 months?
3 findings
- Yale was ahead of Gainsborough in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gainsborough’s estimated Share of Search among door handle brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 11 months ending August 2026, Yale’s estimated Share of Search among door handle brands worldwide moved from 2.5% to 3.5%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for door handle brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
Estimated monthly branded searches for Gainsborough worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gainsborough’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gainsborough
1 branded search term
- gainsborough hardware
Yale
1 branded search term
- yale lock
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.