Brandwave

Door handle brands:Which brands are most popular in search?

In August 2026, Union was the most searched among door handle brands worldwide, with an estimated 1.2M branded searches and 57.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Union57.3%
  2. Era38.6%
  3. Yale3.5%
  4. Carlisle Brass0.38%
  5. Croydex0.25%
  6. Gainsborough0.02%

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Share of SearchLeaderboard

Compare the door handle brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among door handle brands worldwide, by month

Share of Search by month for Union, Era, Yale. The figures are in the table below the chart.

View monthly share of search table
MonthUnionEraYaleCarlisle BrassCroydexGainsborough
Oct 202562.4%34.3%2.5%0.41%0.34%0.02%
Nov 202566.7%29.9%2.7%0.36%0.36%0.02%
Dec 202557.2%38.5%3.5%0.38%0.46%0.02%
Jan 202652.6%43.3%3.2%0.43%0.43%0.02%
Feb 202657.5%38.7%2.8%0.47%0.38%0.03%
Mar 202662%34.2%3.1%0.41%0.34%0.03%
Apr 202662%34.2%3.1%0.41%0.27%0.02%
May 202666.7%29.9%2.7%0.36%0.24%0.02%
Jun 202647.4%47.4%4.3%0.57%0.38%0.03%
Jul 202652.4%42.9%3.9%0.52%0.34%0.03%
Aug 202657.3%38.6%3.5%0.38%0.25%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Union

    57.3%

    Held 1st. 1.2M estimated branded searches, +48.2% vs prior month. Share +4.8 points.

  2. 2.Era

    38.6%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share -4.2 points.

  3. 3.Yale

    3.5%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share -0.4 points.

  4. 4.Carlisle Brass

    0.38%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Croydex

    0.25%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Gainsborough

    0.02%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among door handle brands worldwide?

In August 2026, Union was the most searched among door handle brands worldwide, with an estimated 1.2M branded searches and 57.3% estimated Share of Search within this set. Era is in 2nd place, 18.6 percentage points behind at 38.6% Share of Search.

Global door handle brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Union62.4% → 57.3%66.7%May 202647.4%Jun 20261st
Era34.3% → 38.6%47.4%Jun 202629.9%Nov 20252nd
Yale2.5% → 3.5%4.3%Jun 20262.5%Oct 20253rd
Carlisle Brass0.41% → 0.38%0.57%Jun 20260.36%Nov 20254th
Croydex0.34% → 0.25%0.46%Dec 20250.24%May 20265th
Gainsborough0.02%0.03%Jul 20260.02%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Union’s estimated Share of Search among door handle brands worldwide decreased from 62.4% to 57.3%.
  • Across the 11 months ending August 2026, Era’s estimated Share of Search among door handle brands worldwide increased from 34.3% to 38.6%.
  • Across the 11 months ending August 2026, Yale’s estimated Share of Search among door handle brands worldwide increased from 2.5% to 3.5%.
  • Across the 11 months ending August 2026, Union’s estimated Share of Search among door handle brands worldwide peaked at 66.7% in May 2026 and was lowest at 47.4% in June 2026.
  • Across the 11 months ending August 2026, Era’s estimated Share of Search among door handle brands worldwide peaked at 47.4% in June 2026 and was lowest at 29.9% in November 2025.
  • Across the 11 months ending August 2026, Yale’s estimated Share of Search among door handle brands worldwide peaked at 4.3% in June 2026 and was lowest at 2.5% in October 2025.
  • Across the 11 months ending August 2026, Carlisle Brass, Croydex and Gainsborough held steady: their estimated Share of Search among door handle brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for door handle brands worldwide in August 2026?

  1. In August 2026, Union gained estimated Share of Search among door handle brands worldwide, from 52.4% to 57.3%.

  2. In August 2026, Era lost estimated Share of Search among door handle brands worldwide, from 42.9% to 38.6%.

  3. Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  4. Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  5. Estimated monthly branded searches for Gainsborough worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

  6. Estimated monthly branded searches for Carlisle Brass worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

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