Baldwin vs Carlisle Brass:Which is more popular?
In September 2026, Carlisle Brass had more branded searches than Baldwin among door handle brands worldwide. Carlisle Brass had about 8,100 branded searches, while Baldwin had 6,600. Carlisle Brass made up 2.5% of all door handle brand searches we track, and Baldwin accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about door handle brands, Baldwin appeared in three of the five answers and Carlisle Brass in none.
Who do people search for more?
Carlisle Brass, about 23% more searches than Baldwin
Who does AI mention more?
Baldwin, mentioned in 3 of 5 answers, Carlisle Brass in 0
Who does AI recommend more?
Baldwin, the only one of the two named
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Top door handle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Baldwin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Carlisle Brass did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Schlage1st
Emtek2nd- Baldwin3rd
Kwikset4th
Yale5th- Carlisle Brass–
Croydex–
Union–
Era–
Gainsborough–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schlage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Emtek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kwikset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baldwin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carlisle Brass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Croydex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Union0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Era0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gainsborough0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about door handle brands
5 answers
Asked ChatGPT
“Which door handle brand should I buy?”
Asked ChatGPT
“What are the best door handle brands?”
Asked ChatGPT
“What's the best door handle brand for a home door?”
Searched Google, AI Overview
“internal door handles”
Searched Google, AI Overview
“front door handle”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Baldwin or Carlisle Brass more popular in search?
This chart shows how often people search Google for Baldwin and Carlisle Brass by name. Each line represents a brand's share of searches for all ten door handle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Carlisle Brass, Baldwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Schlage | Yale | Emtek | Kwikset | Carlisle Brass | Baldwin | Croydex | Union | Era | Gainsborough |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 30.9% | 10.8% | 13.2% | 2.6% | 2.2% | 2.2% | 0.31% | 0.11% | 0.16% |
| Nov 2025 | 37.8% | 32.8% | 9.9% | 12.1% | 2.4% | 2% | 2.4% | 0.32% | 0.1% | 0.14% |
| Dec 2025 | 39.3% | 32.5% | 9.8% | 12% | 2% | 1.6% | 2.4% | 0.36% | 0.1% | 0.09% |
| Jan 2026 | 40.2% | 30.2% | 11.1% | 11.1% | 2.2% | 2.2% | 2.2% | 0.36% | 0.1% | 0.11% |
| Feb 2026 | 44.1% | 28.5% | 10% | 10% | 2.4% | 2.4% | 2% | 0.39% | 0.09% | 0.14% |
| Mar 2026 | 45.3% | 28.8% | 8.7% | 10.6% | 2.1% | 2.1% | 1.7% | 0.37% | 0.1% | 0.15% |
| Apr 2026 | 47.9% | 27.5% | 9% | 9% | 2.2% | 2.2% | 1.5% | 0.39% | 0.1% | 0.11% |
| May 2026 | 47.3% | 27.7% | 9.1% | 9.1% | 2.2% | 2.2% | 1.5% | 0.65% | 0.09% | 0.13% |
| Jun 2026 | 49.9% | 25.5% | 8.4% | 10.2% | 2% | 2% | 1.4% | 0.34% | 0.07% | 0.1% |
| Jul 2026 | 46.4% | 27.5% | 9% | 11% | 2.2% | 1.8% | 1.5% | 0.38% | 0.08% | 0.13% |
| Aug 2026 | 41.2% | 33.1% | 8.9% | 10.9% | 2.2% | 1.8% | 1.4% | 0.42% | 0.07% | 0.13% |
| Sep 2026 | 39.2% | 33% | 10.4% | 10.4% | 2.5% | 2.1% | 1.7% | 0.44% | 0.11% | 0.1% |
How has the Baldwin and Carlisle Brass comparison changed over the last 12 months?
3 findings
- Carlisle Brass was ahead of Baldwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baldwin’s share of searches among door handle brands worldwide moved from 2.2% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Carlisle Brass’ share of searches among door handle brands worldwide moved from 2.6% to 2.5%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for door handle brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Baldwin worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
Estimated monthly branded searches for Carlisle Brass worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Baldwin’s and Carlisle Brass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baldwin
1 branded search term
- baldwin hardware
Carlisle Brass
1 branded search term
- carlislebrass
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