Brandwave

Emtek vs Schlage:Which is more popular?

In September 2026, Schlage had more branded searches than Emtek among door handle brands worldwide. Schlage had about 125,000 branded searches, while Emtek had 33,100. Schlage made up 39.2% of all door handle brand searches we track, and Emtek accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about door handle brands, Emtek and Schlage each appeared in four of the five answers. Schlage was mentioned before Emtek in every answer.

Among door handle brands worldwide in September 2026

Who do people search for more?

Schlage, about 4 searches for every 1 for Emtek

Schlage 125K searchesEmtek 33.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Emtek in 4 of 5Schlage in 4 of 5

Who does AI recommend more?

Schlage, named ahead of Emtek in every answer

Schlage first in 4Emtek never first

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Top door handle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Emtek and Schlage were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Schlage was listed before Emtek in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schlage1st
  2. Emtek2nd
  3. Baldwin3rd
  4. Kwikset4th
  5. Yale5th
  6. Carlisle Brass–
  7. Croydex–
  8. Union–
  9. Era–
  10. Gainsborough–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schlage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Emtek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kwikset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baldwin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carlisle Brass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Croydex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Union0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Era0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gainsborough0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about door handle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Emtek or Schlage more popular in search?

This chart shows how often people search Google for Emtek and Schlage by name. Each line represents a brand's share of searches for all ten door handle brands we track, month by month, from English-language searches worldwide.

Emtek and Schlage among door handle brands worldwide, by month

Share of searches by month for Schlage, Emtek. The figures are in the table below the chart.

View monthly share of searches table
MonthSchlageYaleEmtekKwiksetCarlisle BrassBaldwinCroydexUnionEraGainsborough
Oct 202537.6%30.9%10.8%13.2%2.6%2.2%2.2%0.31%0.11%0.16%
Nov 202537.8%32.8%9.9%12.1%2.4%2%2.4%0.32%0.1%0.14%
Dec 202539.3%32.5%9.8%12%2%1.6%2.4%0.36%0.1%0.09%
Jan 202640.2%30.2%11.1%11.1%2.2%2.2%2.2%0.36%0.1%0.11%
Feb 202644.1%28.5%10%10%2.4%2.4%2%0.39%0.09%0.14%
Mar 202645.3%28.8%8.7%10.6%2.1%2.1%1.7%0.37%0.1%0.15%
Apr 202647.9%27.5%9%9%2.2%2.2%1.5%0.39%0.1%0.11%
May 202647.3%27.7%9.1%9.1%2.2%2.2%1.5%0.65%0.09%0.13%
Jun 202649.9%25.5%8.4%10.2%2%2%1.4%0.34%0.07%0.1%
Jul 202646.4%27.5%9%11%2.2%1.8%1.5%0.38%0.08%0.13%
Aug 202641.2%33.1%8.9%10.9%2.2%1.8%1.4%0.42%0.07%0.13%
Sep 202639.2%33%10.4%10.4%2.5%2.1%1.7%0.44%0.11%0.1%

How has the Emtek and Schlage comparison changed over the last 12 months?

3 findings
  • Schlage was ahead of Emtek in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Emtek’s share of searches among door handle brands worldwide moved from 10.8% to 10.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Schlage’s share of searches among door handle brands worldwide moved from 37.6% to 39.2%, and its estimated monthly branded searches moved from 141K to 125K.

How did search popularity change for door handle brands worldwide in September 2026?

2 changes

  1. In September 2026, Emtek overtook Kwikset to rank 3rd among door handle brands worldwide, with 10.4% of the searches.

  2. In September 2026, Schlage lost share of searches among door handle brands worldwide, from 41.2% to 39.2%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Emtek’s and Schlage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Emtek

1 branded search term

  • emtek

Schlage

5 branded search terms

  • schlage
  • schlage door handle
  • schlage door lock
  • schlage lock
  • schlage smart lock

How the Brand Demand Index is measured

Other head-to-heads among door handle brands

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