Brandwave

Schlage vs Yale:Which is more popular?

In September 2026, Schlage had more branded searches than Yale among door handle brands worldwide. Schlage had about 125,000 branded searches, while Yale had 105,000. Schlage made up 39.2% of all door handle brand searches we track, and Yale accounted for 33%. When we asked ChatGPT and Google AI Overviews about door handle brands, Schlage appeared in four of the five answers and Yale in two. Schlage was mentioned before Yale in every answer.

Among door handle brands worldwide in September 2026

Who do people search for more?

Schlage, about 19% more searches than Yale

Schlage 125K searchesYale 105K searches

Who does AI mention more?

Schlage, mentioned in 4 of 5 answers, Yale in 2

Schlage in 4 of 5Yale in 2 of 5

Who does AI recommend more?

Schlage, named ahead of Yale in every answer

Schlage first in 4Yale never first

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Top door handle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Schlage was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yale was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Schlage was listed before Yale in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schlage1st
  2. Emtek2nd
  3. Baldwin3rd
  4. Kwikset4th
  5. Yale5th
  6. Carlisle Brass–
  7. Croydex–
  8. Union–
  9. Era–
  10. Gainsborough–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schlage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Emtek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kwikset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baldwin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carlisle Brass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Croydex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Union0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Era0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gainsborough0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about door handle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Schlage or Yale more popular in search?

This chart shows how often people search Google for Schlage and Yale by name. Each line represents a brand's share of searches for all ten door handle brands we track, month by month, from English-language searches worldwide.

Schlage and Yale among door handle brands worldwide, by month

Share of searches by month for Schlage, Yale. The figures are in the table below the chart.

View monthly share of searches table
MonthSchlageYaleEmtekKwiksetCarlisle BrassBaldwinCroydexUnionEraGainsborough
Oct 202537.6%30.9%10.8%13.2%2.6%2.2%2.2%0.31%0.11%0.16%
Nov 202537.8%32.8%9.9%12.1%2.4%2%2.4%0.32%0.1%0.14%
Dec 202539.3%32.5%9.8%12%2%1.6%2.4%0.36%0.1%0.09%
Jan 202640.2%30.2%11.1%11.1%2.2%2.2%2.2%0.36%0.1%0.11%
Feb 202644.1%28.5%10%10%2.4%2.4%2%0.39%0.09%0.14%
Mar 202645.3%28.8%8.7%10.6%2.1%2.1%1.7%0.37%0.1%0.15%
Apr 202647.9%27.5%9%9%2.2%2.2%1.5%0.39%0.1%0.11%
May 202647.3%27.7%9.1%9.1%2.2%2.2%1.5%0.65%0.09%0.13%
Jun 202649.9%25.5%8.4%10.2%2%2%1.4%0.34%0.07%0.1%
Jul 202646.4%27.5%9%11%2.2%1.8%1.5%0.38%0.08%0.13%
Aug 202641.2%33.1%8.9%10.9%2.2%1.8%1.4%0.42%0.07%0.13%
Sep 202639.2%33%10.4%10.4%2.5%2.1%1.7%0.44%0.11%0.1%

How has the Schlage and Yale comparison changed over the last 12 months?

3 findings
  • Schlage was ahead of Yale in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Schlage’s share of searches among door handle brands worldwide moved from 37.6% to 39.2%, and its estimated monthly branded searches moved from 141K to 125K.
  • Across the 12 months ending September 2026, Yale’s share of searches among door handle brands worldwide moved from 30.9% to 33%, and its estimated monthly branded searches moved from 116K to 105K.

How did search popularity change for door handle brands worldwide in September 2026?

1 change

  1. In September 2026, Schlage lost share of searches among door handle brands worldwide, from 41.2% to 39.2%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Schlage’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Schlage

5 branded search terms

  • schlage
  • schlage door handle
  • schlage door lock
  • schlage lock
  • schlage smart lock

Yale

3 branded search terms

  • yale door lock
  • yale lock
  • yale smart lock

How the Brand Demand Index is measured

Other head-to-heads among door handle brands

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