Kwikset vs Schlage:Which is more popular?
In September 2026, Schlage had more branded searches than Kwikset among door handle brands worldwide. Schlage had about 125,000 branded searches, while Kwikset had 33,100. Schlage made up 39.2% of all door handle brand searches we track, and Kwikset accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about door handle brands, Schlage appeared in four of the five answers and Kwikset in three. Schlage was mentioned before Kwikset in every answer.
Who do people search for more?
Schlage, about 4 searches for every 1 for Kwikset
Who does AI mention more?
Schlage, mentioned in 4 of 5 answers, Kwikset in 3
Who does AI recommend more?
Schlage, named ahead of Kwikset in every answer
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Top door handle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schlage was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kwikset was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Schlage was listed before Kwikset in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Schlage1st
Emtek2nd
Baldwin3rd
Kwikset4th
Yale5th
Carlisle Brass–
Croydex–
Union–
Era–
Gainsborough–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schlage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Emtek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kwikset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baldwin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carlisle Brass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Croydex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Union0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Era0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gainsborough0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about door handle brands
5 answers
Asked ChatGPT
“Which door handle brand should I buy?”
Asked ChatGPT
“What are the best door handle brands?”
Asked ChatGPT
“What's the best door handle brand for a home door?”
Searched Google, AI Overview
“internal door handles”
Searched Google, AI Overview
“front door handle”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Kwikset or Schlage more popular in search?
This chart shows how often people search Google for Kwikset and Schlage by name. Each line represents a brand's share of searches for all ten door handle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Schlage, Kwikset. The figures are in the table below the chart.
View monthly share of searches table
| Month | Schlage | Yale | Emtek | Kwikset | Carlisle Brass | Baldwin | Croydex | Union | Era | Gainsborough |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 30.9% | 10.8% | 13.2% | 2.6% | 2.2% | 2.2% | 0.31% | 0.11% | 0.16% |
| Nov 2025 | 37.8% | 32.8% | 9.9% | 12.1% | 2.4% | 2% | 2.4% | 0.32% | 0.1% | 0.14% |
| Dec 2025 | 39.3% | 32.5% | 9.8% | 12% | 2% | 1.6% | 2.4% | 0.36% | 0.1% | 0.09% |
| Jan 2026 | 40.2% | 30.2% | 11.1% | 11.1% | 2.2% | 2.2% | 2.2% | 0.36% | 0.1% | 0.11% |
| Feb 2026 | 44.1% | 28.5% | 10% | 10% | 2.4% | 2.4% | 2% | 0.39% | 0.09% | 0.14% |
| Mar 2026 | 45.3% | 28.8% | 8.7% | 10.6% | 2.1% | 2.1% | 1.7% | 0.37% | 0.1% | 0.15% |
| Apr 2026 | 47.9% | 27.5% | 9% | 9% | 2.2% | 2.2% | 1.5% | 0.39% | 0.1% | 0.11% |
| May 2026 | 47.3% | 27.7% | 9.1% | 9.1% | 2.2% | 2.2% | 1.5% | 0.65% | 0.09% | 0.13% |
| Jun 2026 | 49.9% | 25.5% | 8.4% | 10.2% | 2% | 2% | 1.4% | 0.34% | 0.07% | 0.1% |
| Jul 2026 | 46.4% | 27.5% | 9% | 11% | 2.2% | 1.8% | 1.5% | 0.38% | 0.08% | 0.13% |
| Aug 2026 | 41.2% | 33.1% | 8.9% | 10.9% | 2.2% | 1.8% | 1.4% | 0.42% | 0.07% | 0.13% |
| Sep 2026 | 39.2% | 33% | 10.4% | 10.4% | 2.5% | 2.1% | 1.7% | 0.44% | 0.11% | 0.1% |
How has the Kwikset and Schlage comparison changed over the last 12 months?
3 findings
- Schlage was ahead of Kwikset in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kwikset’s share of searches among door handle brands worldwide moved from 13.2% to 10.4%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Schlage’s share of searches among door handle brands worldwide moved from 37.6% to 39.2%, and its estimated monthly branded searches moved from 141K to 125K.
How did search popularity change for door handle brands worldwide in September 2026?
3 changes
In September 2026, Emtek overtook Kwikset to rank 3rd among door handle brands worldwide, with 10.4% of the searches.
In September 2026, Schlage lost share of searches among door handle brands worldwide, from 41.2% to 39.2%.
Estimated monthly branded searches for Kwikset worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Kwikset’s and Schlage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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