How popular isKwikset in search?
In September 2026, people searched for Kwikset by name about 33,100 times worldwide, a 33.1% decrease from the previous year. These searches made up 10.4% of all global door handle brand searches, placing Kwikset fourth out of ten brands. These are worldwide searches for English-language branded terms.
Schlage39.2%
Yale33%
Emtek10.4%
Kwikset10.4%
Carlisle Brass2.5%
Baldwin2.1%
Croydex1.7%
Union0.44%
Era0.11%
Gainsborough0.1%
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Which door handle brands compete with Kwikset?
Share of searches by month for Schlage, Yale, Emtek, Kwikset, Carlisle Brass, Baldwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Schlage | Yale | Emtek | Kwikset | Carlisle Brass | Baldwin | Croydex | Union | Era | Gainsborough |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 30.9% | 10.8% | 13.2% | 2.6% | 2.2% | 2.2% | 0.31% | 0.11% | 0.16% |
| Nov 2025 | 37.8% | 32.8% | 9.9% | 12.1% | 2.4% | 2% | 2.4% | 0.32% | 0.1% | 0.14% |
| Dec 2025 | 39.3% | 32.5% | 9.8% | 12% | 2% | 1.6% | 2.4% | 0.36% | 0.1% | 0.09% |
| Jan 2026 | 40.2% | 30.2% | 11.1% | 11.1% | 2.2% | 2.2% | 2.2% | 0.36% | 0.1% | 0.11% |
| Feb 2026 | 44.1% | 28.5% | 10% | 10% | 2.4% | 2.4% | 2% | 0.39% | 0.09% | 0.14% |
| Mar 2026 | 45.3% | 28.8% | 8.7% | 10.6% | 2.1% | 2.1% | 1.7% | 0.37% | 0.1% | 0.15% |
| Apr 2026 | 47.9% | 27.5% | 9% | 9% | 2.2% | 2.2% | 1.5% | 0.39% | 0.1% | 0.11% |
| May 2026 | 47.3% | 27.7% | 9.1% | 9.1% | 2.2% | 2.2% | 1.5% | 0.65% | 0.09% | 0.13% |
| Jun 2026 | 49.9% | 25.5% | 8.4% | 10.2% | 2% | 2% | 1.4% | 0.34% | 0.07% | 0.1% |
| Jul 2026 | 46.4% | 27.5% | 9% | 11% | 2.2% | 1.8% | 1.5% | 0.38% | 0.08% | 0.13% |
| Aug 2026 | 41.2% | 33.1% | 8.9% | 10.9% | 2.2% | 1.8% | 1.4% | 0.42% | 0.07% | 0.13% |
| Sep 2026 | 39.2% | 33% | 10.4% | 10.4% | 2.5% | 2.1% | 1.7% | 0.44% | 0.11% | 0.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.2% | 125K | -18.9% | -2 points | |
| 2, held 2nd | 33% | 105K | -14.9% | -0.1 points | |
| 3, moved from 4th to 3rd | 10.4% | 33.1K | 0% | +1.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.4% | 33.1K | -18.3% | -0.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.5% | 8.1K | 0% | +0.4 points | |
| 6, held 6th | 2.1% | 6.6K | 0% | +0.3 points | |
| 7, held 7th | 1.7% | 5.4K | 0% | +0.3 points | |
| 8, held 8th | 0.44% | 1.4K | -9.6% | 0 points | |
| 9, moved from 10th to 9th | 0.11% | 350 | +40% | 0 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 0.1% | 320 | -33.3% | 0 pointsmoved from 9th to 10th |
1.
Schlage39.2%
Held 1st. 125K estimated branded searches, -18.9% vs prior month. Share -2 points.
2.
Yale33%
Held 2nd. 105K estimated branded searches, -14.9% vs prior month. Share -0.1 points.
3.
Emtek10.4%
Moved from 4th to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +1.5 points.
4.
Kwikset10.4%
Moved from 3rd to 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
2.5%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
6.
Baldwin2.1%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
7.
Croydex1.7%
Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
8.
Union0.44%
Held 8th. 1.4K estimated branded searches, -9.6% vs prior month. Share 0 points.
9.
Era0.11%
Moved from 10th to 9th. 350 estimated branded searches, +40% vs prior month. Share 0 points.
10.
Gainsborough0.1%
Moved from 9th to 10th. 320 estimated branded searches, -33.3% vs prior month. Share 0 points.
Compare search popularity between Kwikset and its closest rivals
Every comparison with Kwikset
9 comparisons
How has branded search demand for Kwikset changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kwikset worldwide fell from 49.5K to 33.1K.
- Across the 12 months ending September 2026, Kwikset’s share of searches among door handle brands worldwide decreased from 13.2% to 10.4%.
- Across the 12 months ending September 2026, Kwikset’s share of searches among door handle brands worldwide peaked at 13.2% in October 2025 and was lowest at 9% in April 2026.
- Across the 12 months ending September 2026, Kwikset fell from 3rd to 4th among door handle brands worldwide.
How did search popularity change for door handle brands worldwide in September 2026?
6 changes
In September 2026, Emtek overtook Kwikset to rank 3rd among door handle brands worldwide, with 10.4% of the searches.
In September 2026, Schlage lost share of searches among door handle brands worldwide, from 41.2% to 39.2%.
In September 2026, Era rose from 10th to 9th among door handle brands worldwide.
In September 2026, Gainsborough fell from 9th to 10th among door handle brands worldwide.
Estimated monthly branded searches for Union worldwide rose 22.6% over 12 measured months, from 1.1K to 1.4K in September 2026.
Estimated monthly branded searches for Croydex worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
How are Kwikset’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Kwikset’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kwikset
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Is Kwikset your brand?
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