Emtek vs Kwikset:Which is more popular?
In September 2026, Emtek and Kwikset were level in searches among door handle brands worldwide, with an estimated 33.1K branded searches each, at 10.4% of the total each. When we asked ChatGPT and Google AI Overviews about door handle brands, Emtek appeared in four of the five answers and Kwikset in three. Emtek was mentioned before Kwikset in three out of four answers.
Who do people search for more?
Emtek and Kwikset are searched for about as often as each other.
Who does AI mention more?
Emtek, mentioned in 4 of 5 answers, Kwikset in 3
Who does AI recommend more?
Emtek, named ahead of Kwikset in 3 of 4 answers
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Top door handle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Emtek was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kwikset was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Emtek was listed before Kwikset in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Schlage1st- Emtek2nd
Baldwin3rd
Kwikset4th
Yale5th
Carlisle Brass–
Croydex–
Union–
Era–
Gainsborough–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schlage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Emtek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kwikset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baldwin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Carlisle Brass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Croydex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Union0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Era0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gainsborough0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about door handle brands
5 answers
Asked ChatGPT
“Which door handle brand should I buy?”
Asked ChatGPT
“What are the best door handle brands?”
Asked ChatGPT
“What's the best door handle brand for a home door?”
Searched Google, AI Overview
“internal door handles”
Searched Google, AI Overview
“front door handle”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Emtek or Kwikset more popular in search?
This chart shows how often people search Google for Emtek and Kwikset by name. Each line represents a brand's share of searches for all ten door handle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Emtek, Kwikset. The figures are in the table below the chart.
View monthly share of searches table
| Month | Schlage | Yale | Emtek | Kwikset | Carlisle Brass | Baldwin | Croydex | Union | Era | Gainsborough |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 30.9% | 10.8% | 13.2% | 2.6% | 2.2% | 2.2% | 0.31% | 0.11% | 0.16% |
| Nov 2025 | 37.8% | 32.8% | 9.9% | 12.1% | 2.4% | 2% | 2.4% | 0.32% | 0.1% | 0.14% |
| Dec 2025 | 39.3% | 32.5% | 9.8% | 12% | 2% | 1.6% | 2.4% | 0.36% | 0.1% | 0.09% |
| Jan 2026 | 40.2% | 30.2% | 11.1% | 11.1% | 2.2% | 2.2% | 2.2% | 0.36% | 0.1% | 0.11% |
| Feb 2026 | 44.1% | 28.5% | 10% | 10% | 2.4% | 2.4% | 2% | 0.39% | 0.09% | 0.14% |
| Mar 2026 | 45.3% | 28.8% | 8.7% | 10.6% | 2.1% | 2.1% | 1.7% | 0.37% | 0.1% | 0.15% |
| Apr 2026 | 47.9% | 27.5% | 9% | 9% | 2.2% | 2.2% | 1.5% | 0.39% | 0.1% | 0.11% |
| May 2026 | 47.3% | 27.7% | 9.1% | 9.1% | 2.2% | 2.2% | 1.5% | 0.65% | 0.09% | 0.13% |
| Jun 2026 | 49.9% | 25.5% | 8.4% | 10.2% | 2% | 2% | 1.4% | 0.34% | 0.07% | 0.1% |
| Jul 2026 | 46.4% | 27.5% | 9% | 11% | 2.2% | 1.8% | 1.5% | 0.38% | 0.08% | 0.13% |
| Aug 2026 | 41.2% | 33.1% | 8.9% | 10.9% | 2.2% | 1.8% | 1.4% | 0.42% | 0.07% | 0.13% |
| Sep 2026 | 39.2% | 33% | 10.4% | 10.4% | 2.5% | 2.1% | 1.7% | 0.44% | 0.11% | 0.1% |
How has the Emtek and Kwikset comparison changed over the last 12 months?
3 findings
- Emtek was ahead of Kwikset in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Emtek’s share of searches among door handle brands worldwide moved from 10.8% to 10.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Kwikset’s share of searches among door handle brands worldwide moved from 13.2% to 10.4%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for door handle brands worldwide in September 2026?
2 changes
In September 2026, Emtek overtook Kwikset to rank 3rd among door handle brands worldwide, with 10.4% of the searches.
Estimated monthly branded searches for Kwikset worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Emtek’s and Kwikset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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