Baldwin vs Emtek:Which is searched more?
In September 2026, Emtek had more branded searches than Baldwin among door handle brands worldwide. Emtek had about 33,100 branded searches, while Baldwin had 6,600. Emtek made up 10.4% of all door handle brand searches we track, and Baldwin accounted for 2.1%. These are worldwide searches for English-language branded terms.
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Is Baldwin or Emtek more popular in search?
Compare the door handle brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Emtek, Baldwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Schlage | Yale | Emtek | Kwikset | Carlisle Brass | Baldwin | Croydex | Union | Era | Gainsborough |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 30.9% | 10.8% | 13.2% | 2.6% | 2.2% | 2.2% | 0.31% | 0.11% | 0.16% |
| Nov 2025 | 37.8% | 32.8% | 9.9% | 12.1% | 2.4% | 2% | 2.4% | 0.32% | 0.1% | 0.14% |
| Dec 2025 | 39.3% | 32.5% | 9.8% | 12% | 2% | 1.6% | 2.4% | 0.36% | 0.1% | 0.09% |
| Jan 2026 | 40.2% | 30.2% | 11.1% | 11.1% | 2.2% | 2.2% | 2.2% | 0.36% | 0.1% | 0.11% |
| Feb 2026 | 44.1% | 28.5% | 10% | 10% | 2.4% | 2.4% | 2% | 0.39% | 0.09% | 0.14% |
| Mar 2026 | 45.3% | 28.8% | 8.7% | 10.6% | 2.1% | 2.1% | 1.7% | 0.37% | 0.1% | 0.15% |
| Apr 2026 | 47.9% | 27.5% | 9% | 9% | 2.2% | 2.2% | 1.5% | 0.39% | 0.1% | 0.11% |
| May 2026 | 47.3% | 27.7% | 9.1% | 9.1% | 2.2% | 2.2% | 1.5% | 0.65% | 0.09% | 0.13% |
| Jun 2026 | 49.9% | 25.5% | 8.4% | 10.2% | 2% | 2% | 1.4% | 0.34% | 0.07% | 0.1% |
| Jul 2026 | 46.4% | 27.5% | 9% | 11% | 2.2% | 1.8% | 1.5% | 0.38% | 0.08% | 0.13% |
| Aug 2026 | 41.2% | 33.1% | 8.9% | 10.9% | 2.2% | 1.8% | 1.4% | 0.42% | 0.07% | 0.13% |
| Sep 2026 | 39.2% | 33% | 10.4% | 10.4% | 2.5% | 2.1% | 1.7% | 0.44% | 0.11% | 0.1% |
How has the Baldwin and Emtek comparison changed over the last 12 months?
3 findings
- Emtek was ahead of Baldwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baldwin’s share of searches among door handle brands worldwide moved from 2.2% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Emtek’s share of searches among door handle brands worldwide moved from 10.8% to 10.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for door handle brands worldwide in September 2026?
2 changes
In September 2026, Emtek overtook Kwikset to rank 3rd among door handle brands worldwide, with 10.4% of the searches.
Estimated monthly branded searches for Baldwin worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Baldwin’s and Emtek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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