Brandwave

How popular isYale in search?

In August 2026, there were an estimated 74K branded searches for Yale worldwide which is up 22.3% over the last 11 months. Yale holds 1.4% estimated Share of Search among smart lock brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. August77.5%
  2. Eufy19.2%
  3. Nuki1.4%
  4. Yale1.4%
  5. Schlage0.51%
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Which smart lock brands compete with Yale?

Yale against smart lock brands worldwide, by month

Share of Search by month for August, Eufy, Yale. The figures are in the table below the chart.

View monthly share of search table
MonthAugustEufyNukiYaleSchlage
Oct 202537%54.2%4.1%3.3%1.5%
Nov 202532.2%59.2%4.3%2.9%1.3%
Dec 202535%57.5%3.1%3.1%1.2%
Jan 202637.2%54.1%4.1%3.3%1.2%
Feb 202637%54%4.1%3.3%1.5%
Mar 202633.4%57.1%4.5%3.7%1.3%
Apr 202640.6%50.8%3.6%3.6%1.3%
May 202638.2%52.9%4.2%3.4%1.3%
Jun 202642.3%50.1%3.1%3.1%1.4%
Jul 202664.2%30.6%2.1%2.1%0.95%
Aug 202677.5%19.2%1.4%1.4%0.51%
Sep 2026—————

  1. 1.August

    77.5%

    Held 1st. 4.1M estimated branded searches, +123.5% vs prior month. Share +13.3 points.

  2. 2.Eufy

    19.2%

    Held 2nd. 1M estimated branded searches, +16.1% vs prior month. Share -11.4 points.

  3. 3.Nuki

    1.4%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share -0.7 points.

  4. 4.Yale

    1.4%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share -0.7 points.

  5. 5.Schlage

    0.51%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare search popularity between Yale and its closest rivals

How has branded search demand for Yale changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yale worldwide rose from 60.5K to 74K.
  • Across the 11 months ending August 2026, Yale’s estimated Share of Search among smart lock brands worldwide decreased from 3.3% to 1.4%.
  • Across the 11 months ending August 2026, Yale’s estimated Share of Search among smart lock brands worldwide peaked at 3.7% in March 2026 and was lowest at 1.4% in August 2026.

How did search popularity change for smart lock brands worldwide in August 2026?

  1. In August 2026, August gained estimated Share of Search among smart lock brands worldwide, from 64.2% to 77.5%.

  2. In August 2026, Eufy lost estimated Share of Search among smart lock brands worldwide, from 30.6% to 19.2%.

  3. In August 2026, Nuki lost estimated Share of Search among smart lock brands worldwide, from 2.1% to 1.4%.

  4. In August 2026, Yale lost estimated Share of Search among smart lock brands worldwide, from 2.1% to 1.4%.

Where does Yale compete?

Yale is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Forklift brands2nd of 60.66%Show ranking
Smart lock brands4th of 51.4%Shown above
Door handle brands3rd of 63.5%Show ranking

How is Yale measured?

Brandwave collects information about searches that people make online using Yale’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yale lock

Do you work for Yale? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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