How popular isYale in search?
In September 2026, there were an estimated 106K branded searches for Yale worldwide which is down 9.5% over the last 12 months. Yale holds 33% estimated Share of Search among door lock brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which door lock brands compete with Yale?
Share of Search by month for Schlage, Yale, Lockwood, Carbine. The figures are in the table below the chart.
View monthly share of search table
| Month | Schlage | Yale | Lockwood | Carbine |
|---|---|---|---|---|
| Oct 2025 | 37.2% | 30.8% | 16% | 16% |
| Nov 2025 | 36.4% | 31.9% | 17.4% | 14.3% |
| Dec 2025 | 37.6% | 31.3% | 17.1% | 14% |
| Jan 2026 | 39.8% | 30.2% | 16.5% | 13.5% |
| Feb 2026 | 43% | 28% | 14.5% | 14.5% |
| Mar 2026 | 44.9% | 28.8% | 15.7% | 10.5% |
| Apr 2026 | 47.8% | 27.7% | 13.5% | 11% |
| May 2026 | 47.4% | 27.9% | 13.6% | 11.1% |
| Jun 2026 | 51.7% | 26.6% | 13% | 8.7% |
| Jul 2026 | 47% | 28.1% | 13.7% | 11.2% |
| Aug 2026 | 40.8% | 32.9% | 13.1% | 13.1% |
| Sep 2026 | 38.9% | 33% | 15.5% | 12.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.9% | 125K | -18.9% | -1.9 points | |
| 2, held 2nd | 33% | 106K | -14.8% | +0.1 points | |
| 3, moved from 4th to 3rd | 15.5% | 49.5K | 0% | +2.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 12.7% | 40.5K | -18.2% | -0.5 pointsmoved from 3rd to 4th |
1.
Schlage38.9%
Held 1st. 125K estimated branded searches, -18.9% vs prior month. Share -1.9 points.
2.
Yale
33%
Held 2nd. 106K estimated branded searches, -14.8% vs prior month. Share +0.1 points.
3.
Lockwood15.5%
Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +2.3 points.
4.
Carbine12.7%
Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
Compare search popularity between Yale and its closest rivals
How has branded search demand for Yale changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yale worldwide fell from 117K to 106K.
- Across the 12 months ending September 2026, Yale’s estimated Share of Search among door lock brands worldwide increased from 30.8% to 33%.
- Across the 12 months ending September 2026, Yale’s estimated Share of Search among door lock brands worldwide peaked at 33% in September 2026 and was lowest at 26.6% in June 2026.
How did search popularity change for door lock brands worldwide in September 2026?
4 changes
In September 2026, Lockwood overtook Carbine to rank 3rd among door lock brands worldwide, with 15.5% estimated Share of Search.
In September 2026, Schlage lost estimated Share of Search among door lock brands worldwide, from 40.8% to 38.9%.
Yale’s estimated Share of Search among door lock brands worldwide has gained ground for 3 months in a row, from 26.6% to 33% in September 2026.
Estimated monthly branded searches for Carbine worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
Where does Yale compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smart lock brands | 4th of 5 | 7.8% | Show ranking |
| Door lock brands | 2nd of 4 | 33% | Shown above |
| Key safe brands | 1st of 3 | 53% | Show ranking |
| Door handle brands | 1st of 6 | 87.1% | Show ranking |
How is Yale measured?
Brandwave collects information about searches that people make online using Yale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- yale door lock
- yale key safe
- yale lock
- yale smart lock
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