Brandwave

Mul-T-Lock vs Yale:Which is more popular?

In September 2026, Yale had more branded searches than Mul-T-Lock among door lock brands worldwide. Yale had about 105,000 branded searches, while Mul-T-Lock had 14,800. Yale made up 30.8% of all door lock brand searches we track, and Mul-T-Lock accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about door lock brands, Yale appeared in all five answers and Mul-T-Lock in two. Yale was mentioned before Mul-T-Lock in two out of three answers.

Among door lock brands worldwide in September 2026

Who do people search for more?

Yale, about 7 searches for every 1 for Mul-T-Lock

Yale 105K searchesMul-T-Lock 14.8K searches

Who does AI mention more?

Yale, mentioned in every answer we collected

Yale in 5 of 5Mul-T-Lock in 2 of 5

Who does AI recommend more?

Yale, named ahead of Mul-T-Lock in 2 of 3 answers

Yale first in 2Mul-T-Lock first in 1

Follow Mul-T-Lock vs Yale and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top door lock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yale appeared in all five answers. Mul-T-Lock was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yale was listed before Mul-T-Lock in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schlage1st
  2. Yale2nd
  3. Medeco3rd
  4. Mul-T-Lock4th
  5. Lockwood–
  6. Carbine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schlage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yale5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mul-T-Lock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Medeco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lockwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carbine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about door lock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Mul-T-Lock or Yale more popular in search?

This chart shows how often people search Google for Mul-T-Lock and Yale by name. Each line represents a brand's share of searches for all six door lock brands we track, month by month, from English-language searches worldwide.

Mul-T-Lock and Yale among door lock brands worldwide, by month

Share of searches by month for Yale, Mul-T-Lock. The figures are in the table below the chart.

View monthly share of searches table
MonthSchlageYaleLockwoodCarbineMul-T-LockMedeco
Oct 202535%28.8%15%15%4.5%1.6%
Nov 202534.3%29.9%16.5%13.5%4%1.8%
Dec 202535.5%29.4%16.2%13.2%4%1.8%
Jan 202637.6%28.2%15.6%12.7%3.8%2.1%
Feb 202640.5%26.2%13.7%13.7%4.1%1.8%
Mar 202642.5%27%14.9%10%3.6%2%
Apr 202645.3%26%12.8%10.4%3.8%1.7%
May 202644.8%26.2%12.9%10.5%3.8%1.7%
Jun 202649.4%25.2%12.4%8.3%3%1.7%
Jul 202644.8%26.6%13%10.7%3.2%1.7%
Aug 202638.9%31.2%12.5%12.5%3.1%1.7%
Sep 202636.5%30.8%14.5%11.9%4.3%1.9%

How has the Mul-T-Lock and Yale comparison changed over the last 12 months?

3 findings
  • Yale was ahead of Mul-T-Lock in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mul-T-Lock’s share of searches among door lock brands worldwide moved from 4.5% to 4.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Yale’s share of searches among door lock brands worldwide moved from 28.8% to 30.8%, and its estimated monthly branded searches moved from 116K to 105K.

How did search popularity change for door lock brands worldwide in September 2026?

1 change
  1. In September 2026, Mul-T-Lock gained share of searches among door lock brands worldwide, from 3.1% to 4.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Mul-T-Lock’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mul-T-Lock

1 branded search term

  • mul-t-lock

Yale

3 branded search terms

  • yale door lock
  • yale lock
  • yale smart lock

How the Brand Demand Index is measured

Other head-to-heads among door lock brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.