Schlage vs Yale:Which is searched more?
In September 2026, Schlage had more branded searches than Yale among door lock brands worldwide. Schlage was estimated to have 125K branded searches compared to Yale’s 105K, and held a 39% Share of Search versus Yale’s 32.8%. These are worldwide searches for English-language branded terms.
Follow Schlage vs Yale and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Schlage or Yale?
Compare the door lock brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Schlage, Yale. The figures are in the table below the chart.
View monthly share of search table
| Month | Schlage | Yale | Lockwood | Carbine |
|---|---|---|---|---|
| Oct 2025 | 37.3% | 30.7% | 16% | 16% |
| Nov 2025 | 36.5% | 31.7% | 17.5% | 14.3% |
| Dec 2025 | 37.7% | 31.1% | 17.2% | 14% |
| Jan 2026 | 39.9% | 30% | 16.5% | 13.5% |
| Feb 2026 | 43.1% | 27.8% | 14.5% | 14.5% |
| Mar 2026 | 45% | 28.6% | 15.8% | 10.6% |
| Apr 2026 | 47.9% | 27.5% | 13.5% | 11.1% |
| May 2026 | 47.5% | 27.8% | 13.6% | 11.2% |
| Jun 2026 | 51.8% | 26.5% | 13% | 8.7% |
| Jul 2026 | 47.1% | 27.9% | 13.7% | 11.2% |
| Aug 2026 | 40.9% | 32.8% | 13.2% | 13.2% |
| Sep 2026 | 39% | 32.8% | 15.5% | 12.7% |
How has the Schlage and Yale comparison changed over the last 12 months?
3 findings
- Schlage was ahead of Yale in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Schlage’s estimated Share of Search among door lock brands worldwide moved from 37.3% to 39%, and its estimated monthly branded searches moved from 141K to 125K.
- Across the 12 months ending September 2026, Yale’s estimated Share of Search among door lock brands worldwide moved from 30.7% to 32.8%, and its estimated monthly branded searches moved from 116K to 105K.
How did search popularity change for door lock brands worldwide in September 2026?
2 changes
In September 2026, Schlage lost estimated Share of Search among door lock brands worldwide, from 40.9% to 39%.
Yale’s estimated Share of Search among door lock brands worldwide has gained ground for 3 months in a row, from 26.5% to 32.8% in September 2026.
Other head-to-heads among door lock brands
How each brand is measured
Brandwave collects information about searches that people make online using Schlage’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.