Brandwave

How popular isSchlage in search?

In September 2026, there were an estimated 125K branded searches for Schlage worldwide which is down 11.6% over the last 12 months. Schlage holds 4.9% estimated Share of Search among door lock brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Smart72.6%
  2. Yale18.8%
  3. Schlage4.9%
  4. Lockwood2%
  5. Carbine1.6%
  6. Front0.08%
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Which door lock brands compete with Schlage?

Schlage against door lock brands worldwide, by month

Share of Search by month for Smart, Yale, Schlage. The figures are in the table below the chart.

View monthly share of search table
MonthSmartYaleSchlageLockwoodCarbineFront
Oct 202571%18.8%5.5%2.3%2.3%0.1%
Nov 202571.9%18.8%5%2.4%1.9%0.1%
Dec 202571.7%18.7%5.2%2.4%1.9%0.1%
Jan 202671.3%18.6%5.7%2.4%1.9%0.1%
Feb 202674%16%5.9%2%2%0.08%
Mar 202668.6%21%6.5%2.3%1.5%0.1%
Apr 202671.3%18.3%6.8%1.9%1.6%0.1%
May 202671.4%18.3%6.7%1.9%1.6%0.08%
Jun 202672.8%16%7.8%2%1.3%0.08%
Jul 202671.1%16.4%8.1%2.3%1.9%0.09%
Aug 202672.9%16.9%6.1%2%2%0.08%
Sep 202672.6%18.8%4.9%2%1.6%0.08%

  1. 1.Smart

    72.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Yale

    18.8%

    Held 2nd. 473K estimated branded searches, +11.5% vs prior month. Share +1.9 points.

  3. 3.Schlage

    4.9%

    Held 3rd. 125K estimated branded searches, -18.9% vs prior month. Share -1.2 points.

  4. 4.Lockwood

    2%

    Moved from 5th to 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Carbine

    1.6%

    Moved from 4th to 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  6. 6.Front

    0.08%

    Held 6th. 2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Schlage and its closest rivals

Every comparison with Schlage

How has branded search demand for Schlage changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Schlage worldwide fell from 141K to 125K.
  • Across the 12 months ending September 2026, Schlage’s estimated Share of Search among door lock brands worldwide decreased from 5.5% to 4.9%.
  • Across the 12 months ending September 2026, Schlage’s estimated Share of Search among door lock brands worldwide peaked at 8.1% in July 2026 and was lowest at 4.9% in September 2026.

How did search popularity change for door lock brands worldwide in September 2026?

  1. In September 2026, Yale gained estimated Share of Search among door lock brands worldwide, from 16.9% to 18.8%.

  2. In September 2026, Schlage lost estimated Share of Search among door lock brands worldwide, from 6.1% to 4.9%.

  3. In September 2026, Lockwood rose from 5th to 4th among door lock brands worldwide.

  4. In September 2026, Carbine fell from 4th to 5th among door lock brands worldwide.

  5. Estimated monthly branded searches for Front worldwide fell 20% over 12 measured months, from 2.5K to 2K in September 2026.

Where does Schlage compete?

Schlage is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smart lock brands5th of 54.3%Show ranking
Door lock brands3rd of 64.9%Shown above
Door Keypad brands2nd of 310.3%Show ranking
Door Hardware brands1st of 398.4%Show ranking

How is Schlage measured?

Brandwave collects information about searches that people make online using Schlage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • schlage
  • schlage door handle
  • schlage door lock
  • schlage lock
  • schlage smart lock

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How the Brand Demand Index is measured

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