Brandwave

Lockwood vs Yale:Which is searched more?

In September 2026, Yale had more branded searches than Lockwood among door lock brands worldwide. Yale was estimated to have 105K branded searches compared to Lockwood’s 49.5K, and held a 32.8% Share of Search versus Lockwood’s 15.5%. These are worldwide searches for English-language branded terms.

Share of Search among door lock brands worldwide in September 2026Which is more popular in search, Lockwood or Yale?
Lockwood15.5%49.5K searches
vs
Yale32.8%105K searches

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Which is more popular in search, Lockwood or Yale?

Compare the door lock brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lockwood and Yale among door lock brands worldwide, by month

Share of Search by month for Yale, Lockwood. The figures are in the table below the chart.

View monthly share of search table
MonthSchlageYaleLockwoodCarbine
Oct 202537.3%30.7%16%16%
Nov 202536.5%31.7%17.5%14.3%
Dec 202537.7%31.1%17.2%14%
Jan 202639.9%30%16.5%13.5%
Feb 202643.1%27.8%14.5%14.5%
Mar 202645%28.6%15.8%10.6%
Apr 202647.9%27.5%13.5%11.1%
May 202647.5%27.8%13.6%11.2%
Jun 202651.8%26.5%13%8.7%
Jul 202647.1%27.9%13.7%11.2%
Aug 202640.9%32.8%13.2%13.2%
Sep 202639%32.8%15.5%12.7%

How has the Lockwood and Yale comparison changed over the last 12 months?

  • Yale was ahead of Lockwood in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lockwood’s estimated Share of Search among door lock brands worldwide moved from 16% to 15.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Yale’s estimated Share of Search among door lock brands worldwide moved from 30.7% to 32.8%, and its estimated monthly branded searches moved from 116K to 105K.

How did search popularity change for door lock brands worldwide in September 2026?

  1. In September 2026, Lockwood overtook Carbine to rank 3rd among door lock brands worldwide, with 15.5% estimated Share of Search.

  2. Yale’s estimated Share of Search among door lock brands worldwide has gained ground for 3 months in a row, from 26.5% to 32.8% in September 2026.

Other head-to-heads among door lock brands

How each brand is measured

Brandwave collects information about searches that people make online using Lockwood’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lockwood

1 branded search term

  • lockwood

Yale

3 branded search terms

  • yale door lock
  • yale lock
  • yale smart lock

How the Brand Demand Index is measured

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