Brandwave

How popular isLockwood in search?

In September 2026, there were an estimated 49.5K branded searches for Lockwood worldwide which is down 18.2% over the last 12 months. Lockwood holds 15.5% estimated Share of Search among door lock brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Schlage38.9%
  2. Yale33%
  3. Lockwood15.5%
  4. Carbine12.7%
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Which door lock brands compete with Lockwood?

Lockwood against door lock brands worldwide, by month

Share of Search by month for Schlage, Yale, Lockwood, Carbine. The figures are in the table below the chart.

View monthly share of search table
MonthSchlageYaleLockwoodCarbine
Oct 202537.2%30.8%16%16%
Nov 202536.4%31.9%17.4%14.3%
Dec 202537.6%31.3%17.1%14%
Jan 202639.8%30.2%16.5%13.5%
Feb 202643%28%14.5%14.5%
Mar 202644.9%28.8%15.7%10.5%
Apr 202647.8%27.7%13.5%11%
May 202647.4%27.9%13.6%11.1%
Jun 202651.7%26.6%13%8.7%
Jul 202647%28.1%13.7%11.2%
Aug 202640.8%32.9%13.1%13.1%
Sep 202638.9%33%15.5%12.7%
  1. 1.Schlage

    38.9%

    Held 1st. 125K estimated branded searches, -18.9% vs prior month. Share -1.9 points.

  2. 2.Yale

    33%

    Held 2nd. 106K estimated branded searches, -14.8% vs prior month. Share +0.1 points.

  3. 3.Lockwood

    15.5%

    Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +2.3 points.

  4. 4.Carbine

    12.7%

    Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare search popularity between Lockwood and its closest rivals

How has branded search demand for Lockwood changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lockwood worldwide fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Lockwood’s estimated Share of Search among door lock brands worldwide decreased from 16% to 15.5%.
  • Across the 12 months ending September 2026, Lockwood’s estimated Share of Search among door lock brands worldwide peaked at 17.4% in November 2025 and was lowest at 13% in June 2026.
  • Across the 12 months ending September 2026, Lockwood rose from 4th to 3rd among door lock brands worldwide.

How did search popularity change for door lock brands worldwide in September 2026?

  1. In September 2026, Lockwood overtook Carbine to rank 3rd among door lock brands worldwide, with 15.5% estimated Share of Search.

  2. In September 2026, Schlage lost estimated Share of Search among door lock brands worldwide, from 40.8% to 38.9%.

  3. Yale’s estimated Share of Search among door lock brands worldwide has gained ground for 3 months in a row, from 26.6% to 33% in September 2026.

  4. Estimated monthly branded searches for Carbine worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.

Where does Lockwood compete?

Lockwood is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Potato harvester brands5th of 51.8%Show ranking
Door lock brands3rd of 415.5%Shown above

How is Lockwood measured?

Brandwave collects information about searches that people make online using Lockwood’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lockwood

Do you work for Lockwood? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Lockwood your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.