Brandwave

Lockwood vs Mul-T-Lock:Which is more popular?

In September 2026, Lockwood had more branded searches than Mul-T-Lock among door lock brands worldwide. Lockwood had about 49,500 branded searches, while Mul-T-Lock had 14,800. Lockwood made up 14.5% of all door lock brand searches we track, and Mul-T-Lock accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about door lock brands, Mul-T-Lock appeared in two of the five answers and Lockwood in none.

Among door lock brands worldwide in September 2026

Who do people search for more?

Lockwood, about 3 searches for every 1 for Mul-T-Lock

Lockwood 49.5K searchesMul-T-Lock 14.8K searches

Who does AI mention more?

Mul-T-Lock, mentioned in 2 of 5 answers, Lockwood in 0

Mul-T-Lock in 2 of 5Lockwood in 0 of 5

Who does AI recommend more?

Mul-T-Lock, the only one of the two named

Mul-T-Lock first in 2Lockwood never named

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Top door lock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mul-T-Lock was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lockwood did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schlage1st
  2. Yale2nd
  3. Medeco3rd
  4. Mul-T-Lock4th
  5. Lockwood–
  6. Carbine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schlage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yale5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mul-T-Lock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Medeco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lockwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carbine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about door lock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Lockwood or Mul-T-Lock more popular in search?

This chart shows how often people search Google for Lockwood and Mul-T-Lock by name. Each line represents a brand's share of searches for all six door lock brands we track, month by month, from English-language searches worldwide.

Lockwood and Mul-T-Lock among door lock brands worldwide, by month

Share of searches by month for Lockwood, Mul-T-Lock. The figures are in the table below the chart.

View monthly share of searches table
MonthSchlageYaleLockwoodCarbineMul-T-LockMedeco
Oct 202535%28.8%15%15%4.5%1.6%
Nov 202534.3%29.9%16.5%13.5%4%1.8%
Dec 202535.5%29.4%16.2%13.2%4%1.8%
Jan 202637.6%28.2%15.6%12.7%3.8%2.1%
Feb 202640.5%26.2%13.7%13.7%4.1%1.8%
Mar 202642.5%27%14.9%10%3.6%2%
Apr 202645.3%26%12.8%10.4%3.8%1.7%
May 202644.8%26.2%12.9%10.5%3.8%1.7%
Jun 202649.4%25.2%12.4%8.3%3%1.7%
Jul 202644.8%26.6%13%10.7%3.2%1.7%
Aug 202638.9%31.2%12.5%12.5%3.1%1.7%
Sep 202636.5%30.8%14.5%11.9%4.3%1.9%

How has the Lockwood and Mul-T-Lock comparison changed over the last 12 months?

3 findings
  • Lockwood was ahead of Mul-T-Lock in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lockwood’s share of searches among door lock brands worldwide moved from 15% to 14.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Mul-T-Lock’s share of searches among door lock brands worldwide moved from 4.5% to 4.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for door lock brands worldwide in September 2026?

2 changes

  1. In September 2026, Lockwood overtook Carbine to rank 3rd among door lock brands worldwide, with 14.5% of the searches.

  2. In September 2026, Mul-T-Lock gained share of searches among door lock brands worldwide, from 3.1% to 4.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lockwood’s and Mul-T-Lock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lockwood

1 branded search term

  • lockwood

Mul-T-Lock

1 branded search term

  • mul-t-lock

How the Brand Demand Index is measured

Other head-to-heads among door lock brands

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