Brandwave

How popular isMul-T-Lock?

In September 2026, people searched for Mul-T-Lock by name about 14,800 times worldwide, an 18.2% decrease from the previous year. These searches made up 4.3% of all global door lock brand searches, placing Mul-T-Lock fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about door lock brands, Mul-T-Lock appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Mul-T-Lock is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. SchlageShare of searches 36.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. YaleShare of searches 30.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. LockwoodShare of searches 14.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CarbineShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Mul-T-LockShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top door lock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mul-T-Lock was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mul-T-Lock is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schlage1st
  2. Yale2nd
  3. Medeco3rd
  4. Mul-T-Lock4th
  5. Lockwood–
  6. Carbine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schlage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yale5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mul-T-Lock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Medeco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lockwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carbine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about door lock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which door lock brands compete with Mul-T-Lock?

Mul-T-Lock against door lock brands worldwide, by month

Share of searches by month for Schlage, Yale, Lockwood, Carbine, Mul-T-Lock. The figures are in the table below the chart.

View monthly share of searches table
MonthSchlageYaleLockwoodCarbineMul-T-LockMedeco
Oct 202535%28.8%15%15%4.5%1.6%
Nov 202534.3%29.9%16.5%13.5%4%1.8%
Dec 202535.5%29.4%16.2%13.2%4%1.8%
Jan 202637.6%28.2%15.6%12.7%3.8%2.1%
Feb 202640.5%26.2%13.7%13.7%4.1%1.8%
Mar 202642.5%27%14.9%10%3.6%2%
Apr 202645.3%26%12.8%10.4%3.8%1.7%
May 202644.8%26.2%12.9%10.5%3.8%1.7%
Jun 202649.4%25.2%12.4%8.3%3%1.7%
Jul 202644.8%26.6%13%10.7%3.2%1.7%
Aug 202638.9%31.2%12.5%12.5%3.1%1.7%
Sep 202636.5%30.8%14.5%11.9%4.3%1.9%
  1. 1.Schlage

    36.5%

    Held 1st. 125K estimated branded searches, -18.9% vs prior month. Share -2.4 points.

  2. 2.Yale

    30.8%

    Held 2nd. 105K estimated branded searches, -14.9% vs prior month. Share -0.5 points.

  3. 3.Lockwood

    14.5%

    Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.Carbine

    11.9%

    Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  5. Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  6. 6.Medeco

    1.9%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Mul-T-Lock and its closest rivals

Every comparison with Mul-T-Lock

5 comparisons

How has branded search demand for Mul-T-Lock changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mul-T-Lock worldwide fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Mul-T-Lock’s share of searches among door lock brands worldwide peaked at 4.5% in October 2025 and was lowest at 3% in June 2026.

How did search popularity change for door lock brands worldwide in September 2026?

4 changes
  1. In September 2026, Lockwood overtook Carbine to rank 3rd among door lock brands worldwide, with 14.5% of the searches.

  2. In September 2026, Mul-T-Lock gained share of searches among door lock brands worldwide, from 3.1% to 4.3%.

  3. In September 2026, Schlage lost share of searches among door lock brands worldwide, from 38.9% to 36.5%.

  4. In September 2026, Carbine lost share of searches among door lock brands worldwide, from 12.5% to 11.9%.

How are Mul-T-Lock’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mul-T-Lock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mul-t-lock

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How the Brand Demand Index is measured

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Is Mul-T-Lock your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.