Brandwave

Key safe brands:Which are searched most?

In September 2026, Yale was the most searched among key safe brands worldwide, with an estimated 105K branded searches and 52.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yale52.8%
  2. Master Lock30.5%
  3. Kidde16.7%

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Share of SearchLeaderboard

Compare the key safe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among key safe brands worldwide, by month

Share of Search by month for Yale, Master Lock, Kidde. The figures are in the table below the chart.

View monthly share of search table
MonthYaleMaster LockKidde
Oct 202555.3%28.9%15.8%
Nov 202554%29.7%16.3%
Dec 202554%29.7%16.3%
Jan 202652.1%28.7%19.2%
Feb 202650.3%32.1%17.6%
Mar 202654%29.7%16.3%
Apr 202651.9%31.1%17%
May 202651.9%31.1%17%
Jun 202653.5%32.1%14.4%
Jul 202653.5%32.1%14.4%
Aug 202654.9%33%12.1%
Sep 202652.8%30.5%16.7%

This month’s ranking, September 2026

  1. 1.Yale

    52.8%

    Held 1st. 105K estimated branded searches, -14.9% vs prior month. Share -2.1 points.

  2. 2.Master Lock

    30.5%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  3. 3.Kidde

    16.7%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +4.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among key safe brands worldwide?

In September 2026, Yale was the most searched among key safe brands worldwide, with an estimated 105K branded searches and 52.8% estimated Share of Search within this set. Master Lock is in 2nd place, 22.4 percentage points behind at 30.5% Share of Search.

Global key safe brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yale55.3% → 52.8%55.3%Oct 202550.3%Feb 20261st
Master Lock28.9% → 30.5%33%Aug 202628.7%Jan 20262nd
Kidde15.8% → 16.7%19.2%Jan 202612.1%Aug 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Yale’s estimated Share of Search among key safe brands worldwide decreased from 55.3% to 52.8%.
  • Across the 12 months ending September 2026, Master Lock’s estimated Share of Search among key safe brands worldwide increased from 28.9% to 30.5%.
  • Across the 12 months ending September 2026, Kidde’s estimated Share of Search among key safe brands worldwide increased from 15.8% to 16.7%.
  • Across the 12 months ending September 2026, Yale’s estimated Share of Search among key safe brands worldwide peaked at 55.3% in October 2025 and was lowest at 50.3% in February 2026.
  • Across the 12 months ending September 2026, Master Lock’s estimated Share of Search among key safe brands worldwide peaked at 33% in August 2026 and was lowest at 28.7% in January 2026.
  • Across the 12 months ending September 2026, Kidde’s estimated Share of Search among key safe brands worldwide peaked at 19.2% in January 2026 and was lowest at 12.1% in August 2026.

How did search popularity change for key safe brands worldwide in September 2026?

  1. In September 2026, Kidde gained estimated Share of Search among key safe brands worldwide, from 12.1% to 16.7%.

  2. In September 2026, Master Lock lost estimated Share of Search among key safe brands worldwide, from 33% to 30.5%.

  3. In September 2026, Yale lost estimated Share of Search among key safe brands worldwide, from 54.9% to 52.8%.

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