How popular isKidde in search?
In September 2026, there were an estimated 33.1K branded searches for Kidde worldwide which held steady over the last 12 months. Kidde holds 5.8% estimated Share of Search among key Safe brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Yale83.5%
Master Lock10.7%
Kidde5.8%
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Which key Safe brands compete with Kidde?
Share of Search by month for Yale, Master Lock, Kidde. The figures are in the table below the chart.
View monthly share of search table
| Month | Yale | Master Lock | Kidde |
|---|---|---|---|
| Oct 2025 | 83.8% | 10.5% | 5.7% |
| Nov 2025 | 83.6% | 10.6% | 5.8% |
| Dec 2025 | 83.6% | 10.6% | 5.8% |
| Jan 2026 | 82.6% | 10.5% | 7% |
| Feb 2026 | 80.9% | 12.4% | 6.8% |
| Mar 2026 | 85.7% | 9.3% | 5.1% |
| Apr 2026 | 83.4% | 10.8% | 5.9% |
| May 2026 | 83.4% | 10.8% | 5.9% |
| Jun 2026 | 82.1% | 12.4% | 5.5% |
| Jul 2026 | 79.8% | 13.9% | 6.2% |
| Aug 2026 | 80.8% | 14.1% | 5.2% |
| Sep 2026 | 83.5% | 10.7% | 5.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.5% | 473K | +11.5% | +2.7 points | |
| 2, held 2nd | 10.7% | 60.5K | -18.2% | -3.4 points | |
| 3, held 3rd | 5.8% | 33.1K | +22.1% | +0.7 points |
Compare search popularity between Kidde and its closest rivals
Every comparison with Kidde
23 comparisons
- Airbnb vs Kidde
- Bunnings vs Kidde
- Kidde vs Master Lock
- Kidde vs MINI
- Kidde vs Quell
- Kidde vs Screwfix
- Kidde vs Siemens
- Kidde vs Yale
- ADT vs Kidde
- Google Nest vs Kidde
- Google vs Kidde
- Hero vs Kidde
- Kidde vs Orange
- Kidde vs Ring
- Kidde vs SimpliSafe
- Kidde vs Smart
- Kidde vs Steiner
- Kidde vs Tesla
- First Alert vs Kidde
- Kidde vs Tillman
- Clipsal vs Kidde
- 100% vs Kidde
- Kidde vs PwC
How has branded search demand for Kidde changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kidde worldwide held steady at 33.1K.
- Across the 12 months ending September 2026, Kidde’s estimated Share of Search among key Safe brands worldwide peaked at 7% in January 2026 and was lowest at 5.1% in March 2026.
How did search popularity change for key Safe brands worldwide in September 2026?
3 changes
In September 2026, Yale gained estimated Share of Search among key Safe brands worldwide, from 80.8% to 83.5%.
In September 2026, Kidde gained estimated Share of Search among key Safe brands worldwide, from 5.2% to 5.8%.
In September 2026, Master Lock lost estimated Share of Search among key Safe brands worldwide, from 14.1% to 10.7%.
Where does Kidde compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fire Alarm brands | 5th of 6 | 1% | Show ranking |
| Smoke alarm brands | 4th of 6 | 2% | Show ranking |
| Carbon monoxide detector brands | 2nd of 3 | 2.9% | Show ranking |
| Key Safe brands | 3rd of 3 | 5.8% | Shown above |
How is Kidde measured?
Brandwave collects information about searches that people make online using Kidde’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kidde
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Is Kidde your brand?
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