Kidde vs Master Lock:Which is searched more?
In September 2026, Master Lock had more branded searches than Kidde among key safe brands worldwide. Master Lock was estimated to have 60.5K branded searches compared to Kidde’s 33.1K, and held a 64.1% Share of Search versus Kidde’s 35.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kidde or Master Lock?
Compare the key safe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Master Lock, Kidde. The figures are in the table below the chart.
View monthly share of search table
| Month | Master Lock | Kidde | Yale |
|---|---|---|---|
| Oct 2025 | 64% | 35% | 0.93% |
| Nov 2025 | 64.1% | 35.1% | 0.76% |
| Dec 2025 | 64.1% | 35.1% | 0.76% |
| Jan 2026 | 59.4% | 39.8% | 0.86% |
| Feb 2026 | 64.1% | 35.1% | 0.76% |
| Mar 2026 | 64% | 35% | 0.93% |
| Apr 2026 | 64.1% | 35.1% | 0.76% |
| May 2026 | 64.2% | 35.1% | 0.63% |
| Jun 2026 | 68.6% | 30.7% | 0.67% |
| Jul 2026 | 68.5% | 30.7% | 0.82% |
| Aug 2026 | 72.7% | 26.6% | 0.71% |
| Sep 2026 | 64.1% | 35.1% | 0.76% |
How has the Kidde and Master Lock comparison changed over the last 12 months?
3 findings
- Master Lock was ahead of Kidde in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kidde’s estimated Share of Search among key safe brands worldwide moved from 35% to 35.1%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Master Lock’s estimated Share of Search among key safe brands worldwide moved from 64% to 64.1%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for key safe brands worldwide in September 2026?
2 changes
In September 2026, Kidde gained estimated Share of Search among key safe brands worldwide, from 26.6% to 35.1%.
In September 2026, Master Lock lost estimated Share of Search among key safe brands worldwide, from 72.7% to 64.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Kidde’s and Master Lock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kidde
1 branded search term
- kidde
Master Lock
1 branded search term
- master lock
Put your own brand in this comparison
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