How popular isMaster Lock in search?
In August 2026, there were an estimated 74K branded searches for Master Lock worldwide which is up 22.3% over the last 11 months. Master Lock holds 13.3% estimated Share of Search among bike lock brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kryptonite54%
ABUS16.2%Master Lock13.3%
OnGuard13.3%
Hiplok3.2%
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Which bike lock brands compete with Master Lock?
Share of Search by month for Kryptonite, ABUS, Master Lock, OnGuard, Hiplok. The figures are in the table below the chart.
View monthly share of search table
| Month | Kryptonite | ABUS | Master Lock | OnGuard | Hiplok |
|---|---|---|---|---|---|
| Oct 2025 | 54% | 16.2% | 10.9% | 16.2% | 2.7% |
| Nov 2025 | 58.3% | 17.5% | 11.7% | 9.6% | 2.9% |
| Dec 2025 | 65.9% | 16.2% | 10.8% | 4.9% | 2.2% |
| Jan 2026 | 52.4% | 15.8% | 10.5% | 19.2% | 2.1% |
| Feb 2026 | 29.7% | 8.9% | 6% | 54.2% | 1.2% |
| Mar 2026 | 50.2% | 18.3% | 10.1% | 18.3% | 3% |
| Apr 2026 | 54.7% | 20% | 11% | 11% | 3.3% |
| May 2026 | 48.4% | 21.6% | 11.9% | 14.5% | 3.6% |
| Jun 2026 | 51.7% | 19% | 12.7% | 12.7% | 3.8% |
| Jul 2026 | 42.4% | 15.6% | 10.4% | 28.4% | 3.1% |
| Aug 2026 | 54% | 16.2% | 13.3% | 13.3% | 3.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54% | 301K | +22.4% | +11.6 points | |
| 2, moved from 3rd to 2nd | 16.2% | 90.5K | 0% | +0.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 13.3% | 74K | +22.3% | +2.8 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 13.3% | 74K | -55.2% | -15.2 pointsmoved from 2nd to 4th | |
| 5, held 5th | 3.2% | 18.1K | 0% | +0.1 points |
54%
Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +11.6 points.
2.
ABUS16.2%
Moved from 3rd to 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
13.3%
Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +2.8 points.
4.
OnGuard13.3%
Moved from 2nd to 4th. 74K estimated branded searches, -55.2% vs prior month. Share -15.2 points.
5.
Hiplok3.2%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Master Lock and its closest rivals
How has branded search demand for Master Lock changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Master Lock worldwide rose from 60.5K to 74K.
- Across the 11 months ending August 2026, Master Lock’s estimated Share of Search among bike lock brands worldwide increased from 10.9% to 13.3%.
- Across the 11 months ending August 2026, Master Lock’s estimated Share of Search among bike lock brands worldwide peaked at 13.3% in August 2026 and was lowest at 6% in February 2026.
- Across the 11 months ending August 2026, Master Lock rose from 4th to 3rd among bike lock brands worldwide.
How did search popularity change for bike lock brands worldwide in August 2026?
5 changes
In August 2026, ABUS overtook OnGuard to rank 2nd among bike lock brands worldwide, at 16.2%.
In August 2026, Master Lock overtook OnGuard to rank 3rd among bike lock brands worldwide, at 13.3%.
In August 2026, Kryptonite gained estimated Share of Search among bike lock brands worldwide, from 42.4% to 54%.
In August 2026, OnGuard lost estimated Share of Search among bike lock brands worldwide, from 28.4% to 13.3%.
Estimated monthly branded searches for Hiplok worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
How is Master Lock measured?
Brandwave collects information about searches that people make online using Master Lock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- master lock
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Is Master Lock your brand?
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