ABUS vs Master Lock:Which is more popular by branded search?
In August 2026, ABUS had more branded searches than Master Lock among bike lock brands worldwide. ABUS was estimated to have 90.5K branded searches compared to Master Lock’s 74K, and held a 16.2% Share of Search versus Master Lock’s 13.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ABUS or Master Lock?
Compare the bike lock brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ABUS, Master Lock. The figures are in the table below the chart.
View monthly share of search table
| Month | Kryptonite | ABUS | Master Lock | OnGuard | Hiplok |
|---|---|---|---|---|---|
| Oct 2025 | 54% | 16.2% | 10.9% | 16.2% | 2.7% |
| Nov 2025 | 58.3% | 17.5% | 11.7% | 9.6% | 2.9% |
| Dec 2025 | 65.9% | 16.2% | 10.8% | 4.9% | 2.2% |
| Jan 2026 | 52.4% | 15.8% | 10.5% | 19.2% | 2.1% |
| Feb 2026 | 29.7% | 8.9% | 6% | 54.2% | 1.2% |
| Mar 2026 | 50.2% | 18.3% | 10.1% | 18.3% | 3% |
| Apr 2026 | 54.7% | 20% | 11% | 11% | 3.3% |
| May 2026 | 48.4% | 21.6% | 11.9% | 14.5% | 3.6% |
| Jun 2026 | 51.7% | 19% | 12.7% | 12.7% | 3.8% |
| Jul 2026 | 42.4% | 15.6% | 10.4% | 28.4% | 3.1% |
| Aug 2026 | 54% | 16.2% | 13.3% | 13.3% | 3.2% |
| Sep 2026 | — | — | — | — | — |
How has the ABUS and Master Lock comparison changed over the last 12 months?
3 findings
- ABUS was ahead of Master Lock in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ABUS’s estimated Share of Search among bike lock brands worldwide held steady at 16.2%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, Master Lock’s estimated Share of Search among bike lock brands worldwide moved from 10.9% to 13.3%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for bike lock brands worldwide in August 2026?
2 changes
In August 2026, ABUS overtook OnGuard to rank 2nd among bike lock brands worldwide, at 16.2%.
In August 2026, Master Lock overtook OnGuard to rank 3rd among bike lock brands worldwide, at 13.3%.
How each brand is measured
Brandwave collects information about searches that people make online using ABUS’s and Master Lock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABUS
1 branded search term
- abus
Master Lock
1 branded search term
- master lock
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.