Kryptonite vs OnGuard:Which is more popular by branded search?
In August 2026, Kryptonite had more branded searches than OnGuard among bike lock brands worldwide. Kryptonite was estimated to have 301K branded searches compared to OnGuard’s 74K, and held a 54% Share of Search versus OnGuard’s 13.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kryptonite or OnGuard?
Compare the bike lock brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kryptonite, OnGuard. The figures are in the table below the chart.
View monthly share of search table
| Month | Kryptonite | ABUS | Master Lock | OnGuard | Hiplok |
|---|---|---|---|---|---|
| Oct 2025 | 54% | 16.2% | 10.9% | 16.2% | 2.7% |
| Nov 2025 | 58.3% | 17.5% | 11.7% | 9.6% | 2.9% |
| Dec 2025 | 65.9% | 16.2% | 10.8% | 4.9% | 2.2% |
| Jan 2026 | 52.4% | 15.8% | 10.5% | 19.2% | 2.1% |
| Feb 2026 | 29.7% | 8.9% | 6% | 54.2% | 1.2% |
| Mar 2026 | 50.2% | 18.3% | 10.1% | 18.3% | 3% |
| Apr 2026 | 54.7% | 20% | 11% | 11% | 3.3% |
| May 2026 | 48.4% | 21.6% | 11.9% | 14.5% | 3.6% |
| Jun 2026 | 51.7% | 19% | 12.7% | 12.7% | 3.8% |
| Jul 2026 | 42.4% | 15.6% | 10.4% | 28.4% | 3.1% |
| Aug 2026 | 54% | 16.2% | 13.3% | 13.3% | 3.2% |
| Sep 2026 | — | — | — | — | — |
How has the Kryptonite and OnGuard comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: OnGuard took it in February 2026, Kryptonite took it in March 2026.
- Across the 11 months ending August 2026, Kryptonite’s estimated Share of Search among bike lock brands worldwide held steady at 54%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, OnGuard’s estimated Share of Search among bike lock brands worldwide moved from 16.2% to 13.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for bike lock brands worldwide in August 2026?
4 changes
In August 2026, ABUS overtook OnGuard to rank 2nd among bike lock brands worldwide, at 16.2%.
In August 2026, Master Lock overtook OnGuard to rank 3rd among bike lock brands worldwide, at 13.3%.
In August 2026, Kryptonite gained estimated Share of Search among bike lock brands worldwide, from 42.4% to 54%.
In August 2026, OnGuard lost estimated Share of Search among bike lock brands worldwide, from 28.4% to 13.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Kryptonite’s and OnGuard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kryptonite
1 branded search term
- kryptonite
OnGuard
1 branded search term
- onguard
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.