Brandwave

How popular isABUS in search?

In August 2026, there were an estimated 90.5K branded searches for ABUS worldwide which held steady over the last 11 months. ABUS holds 16.2% estimated Share of Search among bike lock brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kryptonite54%
  2. ABUS16.2%
  3. Master Lock13.3%
  4. OnGuard13.3%
  5. Hiplok3.2%
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Which bike lock brands compete with ABUS?

ABUS against bike lock brands worldwide, by month

Share of Search by month for Kryptonite, ABUS, Master Lock, OnGuard, Hiplok. The figures are in the table below the chart.

View monthly share of search table
MonthKryptoniteABUSMaster LockOnGuardHiplok
Oct 202554%16.2%10.9%16.2%2.7%
Nov 202558.3%17.5%11.7%9.6%2.9%
Dec 202565.9%16.2%10.8%4.9%2.2%
Jan 202652.4%15.8%10.5%19.2%2.1%
Feb 202629.7%8.9%6%54.2%1.2%
Mar 202650.2%18.3%10.1%18.3%3%
Apr 202654.7%20%11%11%3.3%
May 202648.4%21.6%11.9%14.5%3.6%
Jun 202651.7%19%12.7%12.7%3.8%
Jul 202642.4%15.6%10.4%28.4%3.1%
Aug 202654%16.2%13.3%13.3%3.2%
Sep 2026—————

  1. 1.Kryptonite

    54%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +11.6 points.

  2. 2.ABUS

    16.2%

    Moved from 3rd to 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Master Lock

    13.3%

    Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +2.8 points.

  4. 4.OnGuard

    13.3%

    Moved from 2nd to 4th. 74K estimated branded searches, -55.2% vs prior month. Share -15.2 points.

  5. 5.Hiplok

    3.2%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between ABUS and its closest rivals

How has branded search demand for ABUS changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ABUS worldwide held steady at 90.5K.
  • Across the 11 months ending August 2026, ABUS’s estimated Share of Search among bike lock brands worldwide peaked at 21.6% in May 2026 and was lowest at 8.9% in February 2026.

How did search popularity change for bike lock brands worldwide in August 2026?

  1. In August 2026, ABUS overtook OnGuard to rank 2nd among bike lock brands worldwide, at 16.2%.

  2. In August 2026, Master Lock overtook OnGuard to rank 3rd among bike lock brands worldwide, at 13.3%.

  3. In August 2026, Kryptonite gained estimated Share of Search among bike lock brands worldwide, from 42.4% to 54%.

  4. In August 2026, OnGuard lost estimated Share of Search among bike lock brands worldwide, from 28.4% to 13.3%.

  5. Estimated monthly branded searches for Hiplok worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

How is ABUS measured?

Brandwave collects information about searches that people make online using ABUS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • abus

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How the Brand Demand Index is measured

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