Master Lock vs OnGuard:Which is more popular by branded search?
In August 2026, Master Lock and OnGuard were level on Share of Search among bike lock brands worldwide, with an estimated 74K branded searches each, at 13.3% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Master Lock or OnGuard?
Compare the bike lock brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Master Lock, OnGuard. The figures are in the table below the chart.
View monthly share of search table
| Month | Kryptonite | ABUS | Master Lock | OnGuard | Hiplok |
|---|---|---|---|---|---|
| Oct 2025 | 54% | 16.2% | 10.9% | 16.2% | 2.7% |
| Nov 2025 | 58.3% | 17.5% | 11.7% | 9.6% | 2.9% |
| Dec 2025 | 65.9% | 16.2% | 10.8% | 4.9% | 2.2% |
| Jan 2026 | 52.4% | 15.8% | 10.5% | 19.2% | 2.1% |
| Feb 2026 | 29.7% | 8.9% | 6% | 54.2% | 1.2% |
| Mar 2026 | 50.2% | 18.3% | 10.1% | 18.3% | 3% |
| Apr 2026 | 54.7% | 20% | 11% | 11% | 3.3% |
| May 2026 | 48.4% | 21.6% | 11.9% | 14.5% | 3.6% |
| Jun 2026 | 51.7% | 19% | 12.7% | 12.7% | 3.8% |
| Jul 2026 | 42.4% | 15.6% | 10.4% | 28.4% | 3.1% |
| Aug 2026 | 54% | 16.2% | 13.3% | 13.3% | 3.2% |
| Sep 2026 | — | — | — | — | — |
How has the Master Lock and OnGuard comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Master Lock took it in November 2025, OnGuard took it in January 2026.
- Across the 11 months ending August 2026, Master Lock’s estimated Share of Search among bike lock brands worldwide moved from 10.9% to 13.3%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 11 months ending August 2026, OnGuard’s estimated Share of Search among bike lock brands worldwide moved from 16.2% to 13.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for bike lock brands worldwide in August 2026?
3 changes
In August 2026, ABUS overtook OnGuard to rank 2nd among bike lock brands worldwide, at 16.2%.
In August 2026, Master Lock overtook OnGuard to rank 3rd among bike lock brands worldwide, at 13.3%.
In August 2026, OnGuard lost estimated Share of Search among bike lock brands worldwide, from 28.4% to 13.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Master Lock’s and OnGuard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Master Lock
1 branded search term
- master lock
OnGuard
1 branded search term
- onguard
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.