Brandwave

Kensington vs Kryptonite:Which is searched more?

In September 2026, Kryptonite had more branded searches than Kensington among cable lock brands worldwide. Kryptonite was estimated to have 301K branded searches compared to Kensington’s 880, and held a 66.5% Share of Search versus Kensington’s 0.19%. These are worldwide searches for English-language branded terms.

Share of Search among cable lock brands worldwide in September 2026Which is more popular in search, Kensington or Kryptonite?
Kensington0.19%880 searches
vs
Kryptonite66.5%301K searches

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Which is more popular in search, Kensington or Kryptonite?

Compare the cable lock brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kensington and Kryptonite among cable lock brands worldwide, by month

Share of Search by month for Kryptonite, Kensington. The figures are in the table below the chart.

View monthly share of search table
MonthKryptoniteABUSMaster LockKensington
Oct 202566.4%20%13.4%0.22%
Nov 202570.8%17.4%11.6%0.17%
Dec 202570.8%17.4%11.6%0.17%
Jan 202666.5%20%13.4%0.19%
Feb 202666.5%20%13.4%0.16%
Mar 202663.7%23.3%12.8%0.21%
Apr 202663.7%23.3%12.8%0.19%
May 202658.9%26.4%14.5%0.21%
Jun 202661.8%22.7%15.2%0.22%
Jul 202661.9%22.8%15.2%0.18%
Aug 202664.6%19.4%15.9%0.15%
Sep 202666.5%20%13.4%0.19%

How has the Kensington and Kryptonite comparison changed over the last 12 months?

  • Kryptonite was ahead of Kensington in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kensington’s estimated Share of Search among cable lock brands worldwide moved from 0.22% to 0.19%, and its estimated monthly branded searches moved from 1K to 880.
  • Across the 12 months ending September 2026, Kryptonite’s estimated Share of Search among cable lock brands worldwide moved from 66.4% to 66.5%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for cable lock brands worldwide in September 2026?

  1. In September 2026, Kryptonite gained estimated Share of Search among cable lock brands worldwide, from 64.6% to 66.5%.

  2. Estimated monthly branded searches for Kensington worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

Other head-to-heads among cable lock brands

How each brand is measured

Brandwave collects information about searches that people make online using Kensington’s and Kryptonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kensington

5 branded search terms

  • kensington docking station
  • kensington lock
  • kensington mouse
  • kensington station
  • kensington tech

Kryptonite

1 branded search term

  • kryptonite

How the Brand Demand Index is measured

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