Brandwave

Airfly vs Logitech:Which is searched more?

In September 2026, Logitech had more branded searches than Airfly among bluetooth adapter brands worldwide. Logitech was estimated to have 1.7M branded searches compared to Airfly’s 60.5K, and held a 66.6% Share of Search versus Airfly’s 2.3%. These are worldwide searches for English-language branded terms.

Share of Search among bluetooth adapter brands worldwide in September 2026Which is more popular in search, Airfly or Logitech?
Airfly2.3%60.5K searches
vs
Logitech66.6%1.7M searches

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Which is more popular in search, Airfly or Logitech?

Compare the Bluetooth adapter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Airfly and Logitech among bluetooth adapter brands worldwide, by month

Share of Search by month for Logitech, Airfly. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechUGREENAirfly
Oct 202575.5%22.3%2.2%
Nov 202575.8%22.1%2.1%
Dec 202575.2%22.2%2.6%
Jan 202675.7%22.2%2.1%
Feb 202675.6%21.9%2.6%
Mar 202672.2%25.4%2.4%
Apr 202671.6%25.9%2.5%
May 202671.5%26%2.5%
Jun 202671.2%26.7%2.1%
Jul 202666.6%30.6%2.8%
Aug 202670%27.6%2.5%
Sep 202666.6%31%2.3%

How has the Airfly and Logitech comparison changed over the last 12 months?

  • Logitech was ahead of Airfly in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Airfly’s estimated Share of Search among bluetooth adapter brands worldwide moved from 2.2% to 2.3%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Logitech’s estimated Share of Search among bluetooth adapter brands worldwide moved from 75.5% to 66.6%, and its estimated monthly branded searches moved from 2.1M to 1.7M.

How did search popularity change for bluetooth adapter brands worldwide in September 2026?

  1. In September 2026, Logitech lost estimated Share of Search among bluetooth adapter brands worldwide, from 70% to 66.6%.

Other head-to-heads among bluetooth adapter brands

How each brand is measured

Brandwave collects information about searches that people make online using Airfly’s and Logitech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airfly

1 branded search term

  • airfly

Logitech

6 branded search terms

  • gaming mouse logitech
  • logitech
  • logitech brio
  • logitech g pro
  • logitech webcam
  • webcam logitech

How the Brand Demand Index is measured

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