Brandwave

How popular isLogitech in search?

In September 2026, there were an estimated 1.7M branded searches for Logitech worldwide which is down 17.3% over the last 12 months. Logitech holds 67.2% estimated Share of Search among bluetooth adapter brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Logitech67.2%
  2. UGREEN30.1%
  3. Airfly2.7%
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Which bluetooth adapter brands compete with Logitech?

Logitech against bluetooth adapter brands worldwide, by month

Share of Search by month for Logitech, UGREEN, Airfly. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechUGREENAirfly
Oct 202575%22.5%2.5%
Nov 202575%22.5%2.5%
Dec 202574.6%22.4%3%
Jan 202675%22.5%2.5%
Feb 202674.6%22.4%3%
Mar 202671.1%26.1%2.9%
Apr 202671.1%26.1%2.9%
May 202671.1%26.1%2.9%
Jun 202671.4%26.2%2.4%
Jul 202666.6%30%3.3%
Aug 202671.1%26.1%2.9%
Sep 202667.2%30.1%2.7%

  1. 1.Logitech

    67.2%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -3.9 points.

  2. 2.UGREEN

    30.1%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +4.1 points.

  3. 3.Airfly

    2.7%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Logitech and its closest rivals

Every comparison with Logitech

How has branded search demand for Logitech changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Logitech worldwide fell from 2.1M to 1.7M.
  • Across the 12 months ending September 2026, Logitech’s estimated Share of Search among bluetooth adapter brands worldwide decreased from 75% to 67.2%.
  • Across the 12 months ending September 2026, Logitech’s estimated Share of Search among bluetooth adapter brands worldwide peaked at 75% in October 2025 and was lowest at 66.6% in July 2026.

How did search popularity change for bluetooth adapter brands worldwide in September 2026?

  1. In September 2026, UGREEN gained estimated Share of Search among bluetooth adapter brands worldwide, from 26.1% to 30.1%.

  2. In September 2026, Logitech lost estimated Share of Search among bluetooth adapter brands worldwide, from 71.1% to 67.2%.

Where does Logitech compete?

Logitech is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vertical mouse brands2nd of 65.6%Show ranking
Ergonomic keyboard brands2nd of 65.7%Show ranking
Conference room brands2nd of 38.3%Show ranking
Bluetooth receiver brands2nd of 426.8%Show ranking
Wireless keyboard brands2nd of 528.3%Show ranking
Webcam brands2nd of 535.3%Show ranking
Wireless headset brands1st of 735.7%Show ranking
Gaming mouse brands1st of 543.5%Show ranking
Gaming peripheral brands1st of 638.5%Show ranking
Gaming headset brands1st of 642.5%Show ranking
Wrist rest brands1st of 647.4%Show ranking
Headset stand brands1st of 547.4%Show ranking
Computer mouse brands1st of 550.4%Show ranking
Tablet case brands1st of 655.2%Show ranking
Mouse pad brands1st of 364.6%Show ranking
Streaming webcam brands1st of 468.2%Show ranking
Bluetooth adapter brands1st of 367.2%Shown above
Video conferencing hardware1st of 672%Show ranking
Meeting room systems1st of 674.4%Show ranking
Desktop speaker brands1st of 680.4%Show ranking
Webcam light brands1st of 692.5%Show ranking

How is Logitech measured?

Brandwave collects information about searches that people make online using Logitech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • gaming mouse logitech
  • logitech
  • logitech brio
  • logitech g pro
  • logitech webcam
  • webcam logitech

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How the Brand Demand Index is measured

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