Brandwave

How popular isLogitech?

In September 2026, people searched for Logitech by name about 2.8 million times worldwide, a 16.5% decrease from the previous year. These searches made up 9.1% of all global flight sim controller brand searches, placing Logitech fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about flight sim controller brands, Logitech appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Logitech is the fifth most searched of 8 competitors and the second most recommended in AI answers.

  1. WINWINGShare of searches 29.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. ThrustmasterShare of searches 19.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. VKBShare of searches 18.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. VirpilShare of searches 13.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. LogitechShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top flight sim controller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Logitech appeared in all five answers. Logitech is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thrustmaster1st
  2. Logitech2nd
  3. VKB3rd
  4. Virpil4th
  5. Turtle Beach5th
  6. Honeycomb6th
  7. WINWING7th
  8. Moza–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thrustmaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VKB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turtle Beach2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WINWING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virpil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeycomb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flight sim controller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which flight sim controller brands compete with Logitech?

Logitech against flight sim controller brands worldwide, by month

Share of searches by month for WINWING, Thrustmaster, VKB, Virpil, Logitech, Moza, Honeycomb. The figures are in the table below the chart.

View monthly share of searches table
MonthWINWINGThrustmasterVKBVirpilLogitechMozaHoneycombTurtle Beach
Oct 202559.5%9.5%6.2%11.9%5.5%2.9%4%0.44%
Nov 202559.4%9.5%6.4%11.9%4.9%3.6%4%0.36%
Dec 202557.9%11.9%7.2%9.5%5.8%3.5%3.9%0.46%
Jan 202655.4%11.3%7.1%11.1%5.5%5%4.2%0.41%
Feb 202650.8%12.4%9.6%12.4%5.7%4.5%4.1%0.4%
Mar 202648.2%13.8%11.2%11.8%5.9%4.3%4.3%0.47%
Apr 202644.1%15.4%9%13.2%6.6%5.9%5.3%0.53%
May 202636.3%15.5%10.6%16.3%6.6%8.9%5.3%0.53%
Jun 202641.4%14.8%9.9%15.2%7%6.8%4.4%0.49%
Jul 202638.6%16.5%9.2%14.1%7.6%7.7%5.7%0.56%
Aug 202634.6%18.1%10.1%15.5%8.4%6.9%5.6%0.62%
Sep 202629.4%19.4%18.2%13.2%9.1%5.9%4.3%0.52%

  1. 1.WINWING

    29.4%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -5.3 points.

  2. 2.Thrustmaster

    19.4%

    Held 2nd. 32.7K estimated branded searches, +26.3% vs prior month. Share +1.3 points.

  3. 3.VKB

    18.2%

    Moved from 4th to 3rd. 30.7K estimated branded searches, +111.7% vs prior month. Share +8.1 points.

  4. 4.Virpil

    13.2%

    Moved from 3rd to 4th. 22.2K estimated branded searches, 0% vs prior month. Share -2.4 points.

  5. 5.Logitech

    9.1%

    Held 5th. 15.3K estimated branded searches, +27.5% vs prior month. Share +0.7 points.

  6. 6.Moza

    5.9%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -1.1 points.

  7. 7.Honeycomb

    4.3%

    Held 7th. 7.3K estimated branded searches, -8.8% vs prior month. Share -1.3 points.

  8. 8.Turtle Beach

    0.52%

    Held 8th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

Logitech and Turtle Beach sell other things too, so only their searches that name this product count here, like “logitech x56”.

Compare popularity between Logitech and its closest rivals

Every comparison with Logitech

81 comparisons

How has branded search demand for Logitech changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Logitech worldwide fell from 3.4M to 2.8M.
  • Across the 12 months ending September 2026, Logitech’s share of searches among flight sim controller brands worldwide increased from 5.5% to 9.1%.
  • Across the 12 months ending September 2026, Logitech’s share of searches among flight sim controller brands worldwide peaked at 9.1% in September 2026 and was lowest at 4.9% in November 2025.

How did search popularity change for flight sim controller brands worldwide in September 2026?

6 changes

  1. In September 2026, VKB overtook Virpil to rank 3rd among flight sim controller brands worldwide, with 18.2% of the searches.

  2. In September 2026, Thrustmaster gained share of searches among flight sim controller brands worldwide, from 18.1% to 19.4%.

  3. In September 2026, Logitech gained share of searches among flight sim controller brands worldwide, from 8.4% to 9.1%.

  4. In September 2026, WINWING lost share of searches among flight sim controller brands worldwide, from 34.6% to 29.4%.

  5. In September 2026, Virpil lost share of searches among flight sim controller brands worldwide, from 15.5% to 13.2%.

  6. In September 2026, Honeycomb lost share of searches among flight sim controller brands worldwide, from 5.6% to 4.3%.

How are Logitech’s branded searches counted?

47 search terms

Brandwave collects information about searches that people make online using Logitech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gaming mouse logitech
  • logitech
  • logitech bluetooth adapter
  • logitech bluetooth receiver
  • logitech bookshelf speakers
  • logitech brio
  • logitech com
  • logitech combo touch
  • logitech computer speakers
  • logitech conference room
  • logitech desktop speaker
  • logitech desktop speakers
  • logitech ergonomic keyboard
  • logitech ergonomic mouse
  • logitech flight yoke
  • logitech g
  • logitech g pro
  • logitech g pro wheel
  • logitech g29
  • logitech g923
  • logitech gaming
  • logitech gaming headset
  • logitech gaming mouse
  • logitech headset stand
  • logitech ipad case
  • logitech ipad keyboard case
  • logitech keyboard wrist rest
  • logitech mouse
  • logitech mouse pad
  • logitech mx ergo
  • logitech mx vertical
  • logitech rally
  • logitech rally bar
  • logitech streaming webcam
  • logitech tablet case
  • logitech trackball
  • logitech vertical mouse
  • logitech video conferencing hardware
  • logitech webcam
  • logitech webcam light

1–40 of 47

Do you work for Logitech? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Logitech compete?

Logitech is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Gaming peripheral brands6th of 63.6%Show ranking
Gaming headset brands6th of 70.46%Show ranking
Wireless headset brands5th of 90.96%Show ranking
Sim racing brands1st of 1239.8%Show ranking
Gaming mouse brands1st of 760.7%Show ranking
Webcam brands2nd of 518.8%Show ranking
Computer mouse brands1st of 458.6%Show ranking
Meeting room systems3rd of 64.5%Show ranking
Headset stand brands5th of 90.13%Show ranking
Flight sim controller brands5th of 89.1%Shown above
Video conferencing hardware2nd of 718%Show ranking
Webcam light brands6th of 60.08%Show ranking
Wireless keyboard brands2nd of 719.2%Show ranking
Stream controllers4th of 74.9%Show ranking
Ergonomic keyboard brands3rd of 67.1%Show ranking
Mouse pad brands3rd of 518.5%Show ranking
Vertical mouse brands1st of 586.8%Show ranking
Tablet case brands1st of 779.3%Show ranking
Bluetooth adapter brands4th of 67.3%Show ranking
Desktop speaker brands4th of 713.2%Show ranking
Trackball brands1st of 650.3%Show ranking
Wrist rest brands3rd of 615%Show ranking
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