Brandwave

Logitech vs Thrustmaster:Which is more popular?

In September 2026, Thrustmaster had more branded searches than Logitech among flight sim controller brands worldwide. Thrustmaster had about 32,700 branded searches, while Logitech had 15,300. Thrustmaster made up 19.4% of all flight sim controller brand searches we track, and Logitech accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about flight sim controller brands, both Logitech and Thrustmaster appeared in all five answers. Thrustmaster was mentioned before Logitech in every answer.

Among flight sim controller brands worldwide in September 2026

Who do people search for more?

Thrustmaster, about 2 searches for every 1 for Logitech

Thrustmaster 32.7K searchesLogitech 15.3K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Logitech in 5 of 5Thrustmaster in 5 of 5

Who does AI recommend more?

Thrustmaster, named ahead of Logitech in every answer

Thrustmaster first in 5Logitech never first

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Top flight sim controller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Logitech and Thrustmaster showed up in all five answers. Thrustmaster was listed before Logitech in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thrustmaster1st
  2. Logitech2nd
  3. VKB3rd
  4. Virpil4th
  5. Turtle Beach5th
  6. Honeycomb6th
  7. WINWING7th
  8. Moza–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thrustmaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VKB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turtle Beach2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WINWING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virpil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeycomb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flight sim controller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Logitech or Thrustmaster more popular in search?

This chart shows how often people search Google for Logitech and Thrustmaster by name. Each line represents a brand's share of searches for all eight flight sim controller brands we track, month by month, from English-language searches worldwide.

Logitech and Thrustmaster among flight sim controller brands worldwide, by month

Share of searches by month for Thrustmaster, Logitech. The figures are in the table below the chart.

View monthly share of searches table
MonthWINWINGThrustmasterVKBVirpilLogitechMozaHoneycombTurtle Beach
Oct 202559.5%9.5%6.2%11.9%5.5%2.9%4%0.44%
Nov 202559.4%9.5%6.4%11.9%4.9%3.6%4%0.36%
Dec 202557.9%11.9%7.2%9.5%5.8%3.5%3.9%0.46%
Jan 202655.4%11.3%7.1%11.1%5.5%5%4.2%0.41%
Feb 202650.8%12.4%9.6%12.4%5.7%4.5%4.1%0.4%
Mar 202648.2%13.8%11.2%11.8%5.9%4.3%4.3%0.47%
Apr 202644.1%15.4%9%13.2%6.6%5.9%5.3%0.53%
May 202636.3%15.5%10.6%16.3%6.6%8.9%5.3%0.53%
Jun 202641.4%14.8%9.9%15.2%7%6.8%4.4%0.49%
Jul 202638.6%16.5%9.2%14.1%7.6%7.7%5.7%0.56%
Aug 202634.6%18.1%10.1%15.5%8.4%6.9%5.6%0.62%
Sep 202629.4%19.4%18.2%13.2%9.1%5.9%4.3%0.52%

Logitech sells other things too, so only its searches that name this product count here, like “logitech x56”.

How has the Logitech and Thrustmaster comparison changed over the last 12 months?

3 findings

How did search popularity change for flight sim controller brands worldwide in September 2026?

2 changes
  1. In September 2026, Thrustmaster gained share of searches among flight sim controller brands worldwide, from 18.1% to 19.4%.

  2. In September 2026, Logitech gained share of searches among flight sim controller brands worldwide, from 8.4% to 9.1%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Logitech’s and Thrustmaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Logitech

2 branded search terms

  • logitech flight yoke
  • logitech x56

Thrustmaster

3 branded search terms

  • thrustmaster hotas
  • thrustmaster t16000m
  • thrustmaster tca

How the Brand Demand Index is measured

Other head-to-heads among flight sim controller brands

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