Brandwave

How popular isVirpil?

In September 2026, people searched for Virpil by name about 22,200 times worldwide, an 18.1% decrease from the previous year. These searches made up 13.2% of all global flight sim controller brand searches, placing Virpil fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about flight sim controller brands, Virpil appeared in one of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Virpil is the fourth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. WINWINGShare of searches 29.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. ThrustmasterShare of searches 19.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. VKBShare of searches 18.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. VirpilShare of searches 13.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. LogitechShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top flight sim controller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Virpil was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Virpil is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thrustmaster1st
  2. Logitech2nd
  3. VKB3rd
  4. Virpil4th
  5. Turtle Beach5th
  6. Honeycomb6th
  7. WINWING7th
  8. Moza–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thrustmaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VKB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turtle Beach2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WINWING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virpil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeycomb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flight sim controller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which flight sim controller brands compete with Virpil?

Virpil against flight sim controller brands worldwide, by month

Share of searches by month for WINWING, Thrustmaster, VKB, Virpil, Logitech, Moza, Honeycomb. The figures are in the table below the chart.

View monthly share of searches table
MonthWINWINGThrustmasterVKBVirpilLogitechMozaHoneycombTurtle Beach
Oct 202559.5%9.5%6.2%11.9%5.5%2.9%4%0.44%
Nov 202559.4%9.5%6.4%11.9%4.9%3.6%4%0.36%
Dec 202557.9%11.9%7.2%9.5%5.8%3.5%3.9%0.46%
Jan 202655.4%11.3%7.1%11.1%5.5%5%4.2%0.41%
Feb 202650.8%12.4%9.6%12.4%5.7%4.5%4.1%0.4%
Mar 202648.2%13.8%11.2%11.8%5.9%4.3%4.3%0.47%
Apr 202644.1%15.4%9%13.2%6.6%5.9%5.3%0.53%
May 202636.3%15.5%10.6%16.3%6.6%8.9%5.3%0.53%
Jun 202641.4%14.8%9.9%15.2%7%6.8%4.4%0.49%
Jul 202638.6%16.5%9.2%14.1%7.6%7.7%5.7%0.56%
Aug 202634.6%18.1%10.1%15.5%8.4%6.9%5.6%0.62%
Sep 202629.4%19.4%18.2%13.2%9.1%5.9%4.3%0.52%

  1. 1.WINWING

    29.4%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -5.3 points.

  2. 2.Thrustmaster

    19.4%

    Held 2nd. 32.7K estimated branded searches, +26.3% vs prior month. Share +1.3 points.

  3. 3.VKB

    18.2%

    Moved from 4th to 3rd. 30.7K estimated branded searches, +111.7% vs prior month. Share +8.1 points.

  4. 4.Virpil

    13.2%

    Moved from 3rd to 4th. 22.2K estimated branded searches, 0% vs prior month. Share -2.4 points.

  5. 5.Logitech

    9.1%

    Held 5th. 15.3K estimated branded searches, +27.5% vs prior month. Share +0.7 points.

  6. 6.Moza

    5.9%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -1.1 points.

  7. 7.Honeycomb

    4.3%

    Held 7th. 7.3K estimated branded searches, -8.8% vs prior month. Share -1.3 points.

  8. 8.Turtle Beach

    0.52%

    Held 8th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

Logitech and Turtle Beach sell other things too, so only their searches that name this product count here, like “logitech x56”.

Compare popularity between Virpil and its closest rivals

Every comparison with Virpil

7 comparisons

How has branded search demand for Virpil changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Virpil worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Virpil’s share of searches among flight sim controller brands worldwide increased from 11.9% to 13.2%.
  • Across the 12 months ending September 2026, Virpil’s share of searches among flight sim controller brands worldwide peaked at 16.3% in May 2026 and was lowest at 9.5% in December 2025.
  • Across the 12 months ending September 2026, Virpil fell from 2nd to 4th among flight sim controller brands worldwide.

How did search popularity change for flight sim controller brands worldwide in September 2026?

6 changes

  1. In September 2026, VKB overtook Virpil to rank 3rd among flight sim controller brands worldwide, with 18.2% of the searches.

  2. In September 2026, Thrustmaster gained share of searches among flight sim controller brands worldwide, from 18.1% to 19.4%.

  3. In September 2026, Logitech gained share of searches among flight sim controller brands worldwide, from 8.4% to 9.1%.

  4. In September 2026, WINWING lost share of searches among flight sim controller brands worldwide, from 34.6% to 29.4%.

  5. In September 2026, Virpil lost share of searches among flight sim controller brands worldwide, from 15.5% to 13.2%.

  6. In September 2026, Honeycomb lost share of searches among flight sim controller brands worldwide, from 5.6% to 4.3%.

How are Virpil’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Virpil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • virpil

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How the Brand Demand Index is measured

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