Brandwave

How popular isThrustmaster?

In September 2026, people searched for Thrustmaster by name about 78,600 times worldwide, a 23.1% decrease from the previous year. These searches made up 19.4% of all global flight sim controller brand searches, placing Thrustmaster second out of eight brands. When we asked both ChatGPT and Google AI Overviews about flight sim controller brands, Thrustmaster appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Thrustmaster is the second most searched of 8 competitors and the most recommended in AI answers.

  1. WINWINGShare of searches 29.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. ThrustmasterShare of searches 19.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. VKBShare of searches 18.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. VirpilShare of searches 13.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. LogitechShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+3 more

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Top flight sim controller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thrustmaster appeared in all five answers. Thrustmaster is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thrustmaster1st
  2. Logitech2nd
  3. VKB3rd
  4. Virpil4th
  5. Turtle Beach5th
  6. Honeycomb6th
  7. WINWING7th
  8. Moza–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thrustmaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VKB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turtle Beach2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WINWING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virpil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeycomb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flight sim controller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which flight sim controller brands compete with Thrustmaster?

Thrustmaster against flight sim controller brands worldwide, by month

Share of searches by month for WINWING, Thrustmaster, VKB, Virpil, Logitech, Moza, Honeycomb. The figures are in the table below the chart.

View monthly share of searches table
MonthWINWINGThrustmasterVKBVirpilLogitechMozaHoneycombTurtle Beach
Oct 202559.5%9.5%6.2%11.9%5.5%2.9%4%0.44%
Nov 202559.4%9.5%6.4%11.9%4.9%3.6%4%0.36%
Dec 202557.9%11.9%7.2%9.5%5.8%3.5%3.9%0.46%
Jan 202655.4%11.3%7.1%11.1%5.5%5%4.2%0.41%
Feb 202650.8%12.4%9.6%12.4%5.7%4.5%4.1%0.4%
Mar 202648.2%13.8%11.2%11.8%5.9%4.3%4.3%0.47%
Apr 202644.1%15.4%9%13.2%6.6%5.9%5.3%0.53%
May 202636.3%15.5%10.6%16.3%6.6%8.9%5.3%0.53%
Jun 202641.4%14.8%9.9%15.2%7%6.8%4.4%0.49%
Jul 202638.6%16.5%9.2%14.1%7.6%7.7%5.7%0.56%
Aug 202634.6%18.1%10.1%15.5%8.4%6.9%5.6%0.62%
Sep 202629.4%19.4%18.2%13.2%9.1%5.9%4.3%0.52%

  1. 1.WINWING

    29.4%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -5.3 points.

  2. 2.Thrustmaster

    19.4%

    Held 2nd. 32.7K estimated branded searches, +26.3% vs prior month. Share +1.3 points.

  3. 3.VKB

    18.2%

    Moved from 4th to 3rd. 30.7K estimated branded searches, +111.7% vs prior month. Share +8.1 points.

  4. 4.Virpil

    13.2%

    Moved from 3rd to 4th. 22.2K estimated branded searches, 0% vs prior month. Share -2.4 points.

  5. 5.Logitech

    9.1%

    Held 5th. 15.3K estimated branded searches, +27.5% vs prior month. Share +0.7 points.

  6. 6.Moza

    5.9%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -1.1 points.

  7. 7.Honeycomb

    4.3%

    Held 7th. 7.3K estimated branded searches, -8.8% vs prior month. Share -1.3 points.

  8. 8.Turtle Beach

    0.52%

    Held 8th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

Logitech and Turtle Beach sell other things too, so only their searches that name this product count here, like “logitech x56”.

Compare popularity between Thrustmaster and its closest rivals

Every comparison with Thrustmaster

16 comparisons

How has branded search demand for Thrustmaster changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thrustmaster worldwide fell from 102K to 78.6K.
  • Across the 12 months ending September 2026, Thrustmaster’s share of searches among flight sim controller brands worldwide increased from 9.5% to 19.4%.
  • Across the 12 months ending September 2026, Thrustmaster’s share of searches among flight sim controller brands worldwide peaked at 19.4% in September 2026 and was lowest at 9.5% in November 2025.
  • Across the 12 months ending September 2026, Thrustmaster rose from 3rd to 2nd among flight sim controller brands worldwide.

How did search popularity change for flight sim controller brands worldwide in September 2026?

6 changes

  1. In September 2026, VKB overtook Virpil to rank 3rd among flight sim controller brands worldwide, with 18.2% of the searches.

  2. In September 2026, Thrustmaster gained share of searches among flight sim controller brands worldwide, from 18.1% to 19.4%.

  3. In September 2026, Logitech gained share of searches among flight sim controller brands worldwide, from 8.4% to 9.1%.

  4. In September 2026, WINWING lost share of searches among flight sim controller brands worldwide, from 34.6% to 29.4%.

  5. In September 2026, Virpil lost share of searches among flight sim controller brands worldwide, from 15.5% to 13.2%.

  6. In September 2026, Honeycomb lost share of searches among flight sim controller brands worldwide, from 5.6% to 4.3%.

How are Thrustmaster’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Thrustmaster’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thrustmaster hotas
  • thrustmaster t16000m
  • thrustmaster t300
  • thrustmaster tca
  • thrustmaster wheel

How the Brand Demand Index is measured

Who owns Thrustmaster?

Thrustmaster is owned by Guillemot. Brandwave does not track any other brands owned by Guillemot.

Do you work for Thrustmaster? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Thrustmaster compete?

Thrustmaster is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sim racing brands6th of 124.6%Show ranking
Flight sim controller brands2nd of 819.4%Shown above
Creator with pink hair and a pink jacket

Is Thrustmaster your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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