Brandwave

Moza vs Thrustmaster:Which is more popular?

In September 2026, Moza had more branded searches than Thrustmaster among sim racing brands worldwide. Moza had about 109,000 branded searches, while Thrustmaster had 45,900. Moza made up 10.9% of all sim racing brand searches we track, and Thrustmaster accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about sim racing brands, Moza appeared in all four answers and Thrustmaster in two. Moza was mentioned before Thrustmaster in every answer.

Among sim racing brands worldwide in September 2026

Who do people search for more?

Moza, about 2 searches for every 1 for Thrustmaster

Moza 109K searchesThrustmaster 45.9K searches

Who does AI mention more?

Moza, mentioned in every answer we collected

Moza in 4 of 4Thrustmaster in 2 of 4

Who does AI recommend more?

Moza, named ahead of Thrustmaster in every answer

Moza first in 3Thrustmaster never first

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Top sim racing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Moza appeared in all four answers. Thrustmaster was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Moza was listed before Thrustmaster in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moza1st
  2. Logitech2nd
  3. Fanatec3rd
  4. Simagic4th
  5. Thrustmaster5th
  6. Simucube6th
  7. Playseat–
  8. Next Level Racing–
  9. Trak Racer–
  10. Sim-Lab–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moza4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Logitech3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fanatec2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thrustmaster2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Simagic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Simucube1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Playseat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Next Level Racing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trak Racer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sim-Lab0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about sim racing brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Moza or Thrustmaster more popular in search?

This chart shows how often people search Google for Moza and Thrustmaster by name. Each line represents a brand's share of searches for all 12 sim racing brands we track, month by month, from English-language searches worldwide.

Moza and Thrustmaster among sim racing brands worldwide, by month

Share of searches by month for Moza, Thrustmaster. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechFanatecMozaPlayseatSimagicThrustmasterNext Level RacingSimucubeTrak RacerSim-LabHeusinkveldAsetek SimSports
Oct 202536%25.8%6.5%6.3%6.3%5.7%4.2%4.2%2.3%1.6%0.69%0.39%
Nov 202535.1%29.1%7%5.8%5.8%5.2%3.9%3.2%2.6%1.2%0.64%0.36%
Dec 202537.9%25.8%6.4%7.7%5.2%5.6%4.2%2.8%2.3%1%0.57%0.23%
Jan 202636.4%26.2%8%6.4%5.3%5.7%4.3%2.9%2.4%1.3%0.86%0.28%
Feb 202637.1%25.2%7.7%6.2%5.1%5.6%5.1%2.8%2.8%1.5%0.83%0.27%
Mar 202635.3%25.4%7.8%6.3%6.3%5.7%5.1%2.8%2.8%1.5%0.84%0.3%
Apr 202637%26.7%8.2%5.4%5.4%4.9%4.4%2.9%2.4%1.6%0.88%0.28%
May 202638.8%24.7%8.8%5%6.1%5.6%4.1%2.7%2.2%1.2%0.66%0.27%
Jun 202636.5%24.7%8.3%5%7.4%5.6%4.1%2.7%3.3%1.5%0.66%0.26%
Jul 202641%19.8%9.1%4.9%7.3%5.4%4%2.7%3.3%1.5%0.8%0.29%
Aug 202639.3%20%10.8%4.9%6%4.6%4.9%2.7%4%1.8%0.8%0.26%
Sep 202639.8%20.2%10.9%6.1%6.1%4.6%4.1%2.7%2.7%1.8%0.81%0.23%

How has the Moza and Thrustmaster comparison changed over the last 12 months?

3 findings
  • Moza was ahead of Thrustmaster in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Moza’s share of searches among sim racing brands worldwide moved from 6.5% to 10.9%, and its estimated monthly branded searches moved from 92.1K to 109K.
  • Across the 12 months ending September 2026, Thrustmaster’s share of searches among sim racing brands worldwide moved from 5.7% to 4.6%, and its estimated monthly branded searches moved from 80.6K to 45.9K.

How did search popularity change for sim racing brands worldwide in September 2026?

2 changes
  1. Moza’s share of searches among sim racing brands worldwide has gained ground for 3 months in a row, from 8.3% to 10.9% in September 2026.

  2. In September 2026, Thrustmaster rose from 7th to 6th among sim racing brands worldwide.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Moza’s and Thrustmaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Moza

2 branded search terms

  • moza racing
  • moza wheel

Thrustmaster

2 branded search terms

  • thrustmaster t300
  • thrustmaster wheel

How the Brand Demand Index is measured

Other head-to-heads among sim racing brands

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