How popular isThrustmaster?
In September 2026, people searched for Thrustmaster by name about 78,600 times worldwide, a 23.1% decrease from the previous year. These searches made up 4.6% of all global sim racing brand searches, placing Thrustmaster sixth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about sim racing brands, Thrustmaster appeared in two of the four answers and was the fifth most recommended of the 12.
Thrustmaster is the sixth most searched of 12 competitors and the fifth most recommended in AI answers.
LogitechShare of searches 39.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
FanatecShare of searches 20.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
MozaShare of searches 10.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
PlayseatShare of searches 6.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
ThrustmasterShare of searches 4.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
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Top sim racing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Thrustmaster was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Thrustmaster is the fifth most recommended of the 12.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Moza4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Logitech3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fanatec2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Thrustmaster2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Simagic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Simucube1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Playseat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Next Level Racing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trak Racer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sim-Lab0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sim racing brands
4 answers
Asked ChatGPT
“What's the best sim racing wheel for beginners?”
Asked ChatGPT
“Which sim racing brand should I buy from?”
Asked ChatGPT
“What's the best direct drive wheel for sim racing?”
Searched Google, AI Overview
“sim racing wheel”
Searched Google, AI Overview
“sim racing rig”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which sim racing brands compete with Thrustmaster?
Share of searches by month for Logitech, Fanatec, Moza, Playseat, Simagic, Thrustmaster, Next Level Racing, Simucube, Trak Racer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Logitech | Fanatec | Moza | Playseat | Simagic | Thrustmaster | Next Level Racing | Simucube | Trak Racer | Sim-Lab | Heusinkveld | Asetek SimSports |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 25.8% | 6.5% | 6.3% | 6.3% | 5.7% | 4.2% | 4.2% | 2.3% | 1.6% | 0.69% | 0.39% |
| Nov 2025 | 35.1% | 29.1% | 7% | 5.8% | 5.8% | 5.2% | 3.9% | 3.2% | 2.6% | 1.2% | 0.64% | 0.36% |
| Dec 2025 | 37.9% | 25.8% | 6.4% | 7.7% | 5.2% | 5.6% | 4.2% | 2.8% | 2.3% | 1% | 0.57% | 0.23% |
| Jan 2026 | 36.4% | 26.2% | 8% | 6.4% | 5.3% | 5.7% | 4.3% | 2.9% | 2.4% | 1.3% | 0.86% | 0.28% |
| Feb 2026 | 37.1% | 25.2% | 7.7% | 6.2% | 5.1% | 5.6% | 5.1% | 2.8% | 2.8% | 1.5% | 0.83% | 0.27% |
| Mar 2026 | 35.3% | 25.4% | 7.8% | 6.3% | 6.3% | 5.7% | 5.1% | 2.8% | 2.8% | 1.5% | 0.84% | 0.3% |
| Apr 2026 | 37% | 26.7% | 8.2% | 5.4% | 5.4% | 4.9% | 4.4% | 2.9% | 2.4% | 1.6% | 0.88% | 0.28% |
| May 2026 | 38.8% | 24.7% | 8.8% | 5% | 6.1% | 5.6% | 4.1% | 2.7% | 2.2% | 1.2% | 0.66% | 0.27% |
| Jun 2026 | 36.5% | 24.7% | 8.3% | 5% | 7.4% | 5.6% | 4.1% | 2.7% | 3.3% | 1.5% | 0.66% | 0.26% |
| Jul 2026 | 41% | 19.8% | 9.1% | 4.9% | 7.3% | 5.4% | 4% | 2.7% | 3.3% | 1.5% | 0.8% | 0.29% |
| Aug 2026 | 39.3% | 20% | 10.8% | 4.9% | 6% | 4.6% | 4.9% | 2.7% | 4% | 1.8% | 0.8% | 0.26% |
| Sep 2026 | 39.8% | 20.2% | 10.9% | 6.1% | 6.1% | 4.6% | 4.1% | 2.7% | 2.7% | 1.8% | 0.81% | 0.23% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.8% | 396K | 0% | +0.5 points | |
| 2, held 2nd | 20.2% | 201K | 0% | +0.2 points | |
| 3, held 3rd | 10.9% | 109K | 0% | +0.1 points | |
| 4, moved from 6th to 4th | 6.1% | 60.5K | +22.2% | +1.2 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 6.1% | 60.5K | 0% | +0.1 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 4.6% | 45.9K | 0% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 5th to 7th | 4.1% | 40.5K | -18.2% | -0.8 pointsmoved from 5th to 7th | |
| 8, moved from 9th to 8th | 2.7% | 27.1K | 0% | 0 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 2.7% | 27.1K | -33.1% | -1.3 pointsmoved from 8th to 9th | |
| 10, held 10th | 1.8% | 18.1K | 0% | 0 points | |
| 11, held 11th | 0.81% | 8.1K | 0% | 0 points | |
| 12, held 12th | 0.23% | 2.3K | -11.5% | 0 points |
1.
Logitech39.8%
Held 1st. 396K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.
Fanatec20.2%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Moza10.9%
Held 3rd. 109K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Playseat6.1%
Moved from 6th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.2 points.
5.
Simagic6.1%
Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.6%
Moved from 7th to 6th. 45.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.1%
Moved from 5th to 7th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
8.
Simucube2.7%
Moved from 9th to 8th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
2.7%
Moved from 8th to 9th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1.3 points.
10.
Sim-Lab1.8%
Held 10th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Heusinkveld0.81%
Held 11th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.23%
Held 12th. 2.3K estimated branded searches, -11.5% vs prior month. Share 0 points.
Logitech sells other things too, so only its searches that name this product count here, like “logitech g29”.
Compare popularity between Thrustmaster and its closest rivals
Every comparison with Thrustmaster
16 comparisons
- Fanatec vs Thrustmaster
- Logitech vs Thrustmaster
- Moza vs Thrustmaster
- Playseat vs Thrustmaster
- Simagic vs Thrustmaster
- Next Level Racing vs Thrustmaster
- Thrustmaster vs WINWING
- Thrustmaster vs VKB
- Simucube vs Thrustmaster
- Thrustmaster vs Trak Racer
- Thrustmaster vs Virpil
- Sim-Lab vs Thrustmaster
- Heusinkveld vs Thrustmaster
- Honeycomb vs Thrustmaster
- Asetek SimSports vs Thrustmaster
- Thrustmaster vs Turtle Beach
How has branded search demand for Thrustmaster changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thrustmaster worldwide fell from 102K to 78.6K.
- Across the 12 months ending September 2026, Thrustmaster’s share of searches among sim racing brands worldwide decreased from 5.7% to 4.6%.
- Across the 12 months ending September 2026, Thrustmaster’s share of searches among sim racing brands worldwide peaked at 5.7% in January 2026 and was lowest at 4.6% in August 2026.
How did search popularity change for sim racing brands worldwide in September 2026?
6 changes
In September 2026, Playseat overtook Simagic and Next Level Racing to rank 4th among sim racing brands worldwide, with 6.1% of the searches.
In September 2026, Trak Racer lost share of searches among sim racing brands worldwide, from 4% to 2.7%.
In September 2026, Next Level Racing lost share of searches among sim racing brands worldwide, from 4.9% to 4.1%.
Moza’s share of searches among sim racing brands worldwide has gained ground for 3 months in a row, from 8.3% to 10.9% in September 2026.
In September 2026, Simucube rose from 9th to 8th among sim racing brands worldwide.
In September 2026, Thrustmaster rose from 7th to 6th among sim racing brands worldwide.
How are Thrustmaster’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Thrustmaster’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- thrustmaster hotas
- thrustmaster t16000m
- thrustmaster t300
- thrustmaster tca
- thrustmaster wheel
Who owns Thrustmaster?
Thrustmaster is owned by Guillemot. Brandwave does not track any other brands owned by Guillemot.
Do you work for Thrustmaster? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Thrustmaster compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sim racing brands | 6th of 12 | 4.6% | Shown above |
| Flight sim controller brands | 2nd of 8 | 19.4% | Show ranking |
Is Thrustmaster your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.