Brandwave

Asetek SimSports vs Thrustmaster:Which is more popular?

In September 2026, Thrustmaster had more branded searches than Asetek SimSports among sim racing brands worldwide. Thrustmaster had about 45,900 branded searches, while Asetek SimSports had 2,300. Thrustmaster made up 4.6% of all sim racing brand searches we track, and Asetek SimSports accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about sim racing brands, Thrustmaster appeared in two of the four answers and Asetek SimSports in none.

Among sim racing brands worldwide in September 2026

Who do people search for more?

Thrustmaster, about 20 searches for every 1 for Asetek SimSports

Thrustmaster 45.9K searchesAsetek SimSports 2.3K searches

Who does AI mention more?

Thrustmaster, mentioned in 2 of 4 answers, Asetek SimSports in 0

Thrustmaster in 2 of 4Asetek SimSports in 0 of 4

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Top sim racing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Thrustmaster was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Asetek SimSports did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moza1st
  2. Logitech2nd
  3. Fanatec3rd
  4. Simagic4th
  5. Thrustmaster5th
  6. Simucube6th
  7. Playseat–
  8. Next Level Racing–
  9. Trak Racer–
  10. +2 more
  11. Asetek SimSports–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moza4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Logitech3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fanatec2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thrustmaster2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Simagic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Simucube1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Playseat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Next Level Racing0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trak Racer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Asetek SimSports0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about sim racing brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Asetek SimSports or Thrustmaster more popular in search?

This chart shows how often people search Google for Asetek SimSports and Thrustmaster by name. Each line represents a brand's share of searches for all 12 sim racing brands we track, month by month, from English-language searches worldwide.

Asetek SimSports and Thrustmaster among sim racing brands worldwide, by month

Share of searches by month for Thrustmaster, Asetek SimSports. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechFanatecMozaPlayseatSimagicThrustmasterNext Level RacingSimucubeTrak RacerSim-LabHeusinkveldAsetek SimSports
Oct 202536%25.8%6.5%6.3%6.3%5.7%4.2%4.2%2.3%1.6%0.69%0.39%
Nov 202535.1%29.1%7%5.8%5.8%5.2%3.9%3.2%2.6%1.2%0.64%0.36%
Dec 202537.9%25.8%6.4%7.7%5.2%5.6%4.2%2.8%2.3%1%0.57%0.23%
Jan 202636.4%26.2%8%6.4%5.3%5.7%4.3%2.9%2.4%1.3%0.86%0.28%
Feb 202637.1%25.2%7.7%6.2%5.1%5.6%5.1%2.8%2.8%1.5%0.83%0.27%
Mar 202635.3%25.4%7.8%6.3%6.3%5.7%5.1%2.8%2.8%1.5%0.84%0.3%
Apr 202637%26.7%8.2%5.4%5.4%4.9%4.4%2.9%2.4%1.6%0.88%0.28%
May 202638.8%24.7%8.8%5%6.1%5.6%4.1%2.7%2.2%1.2%0.66%0.27%
Jun 202636.5%24.7%8.3%5%7.4%5.6%4.1%2.7%3.3%1.5%0.66%0.26%
Jul 202641%19.8%9.1%4.9%7.3%5.4%4%2.7%3.3%1.5%0.8%0.29%
Aug 202639.3%20%10.8%4.9%6%4.6%4.9%2.7%4%1.8%0.8%0.26%
Sep 202639.8%20.2%10.9%6.1%6.1%4.6%4.1%2.7%2.7%1.8%0.81%0.23%

How has the Asetek SimSports and Thrustmaster comparison changed over the last 12 months?

3 findings

How did search popularity change for sim racing brands worldwide in September 2026?

2 changes

  1. In September 2026, Thrustmaster rose from 7th to 6th among sim racing brands worldwide.

  2. Estimated monthly branded searches for Asetek SimSports worldwide fell 58.2% over 12 measured months, from 5.5K to 2.3K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Asetek SimSports’ and Thrustmaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asetek SimSports

2 branded search terms

  • asetek invicta
  • asetek simsports

Thrustmaster

2 branded search terms

  • thrustmaster t300
  • thrustmaster wheel

How the Brand Demand Index is measured

Other head-to-heads among sim racing brands

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