Brandwave

Virpil vs WINWING:Which is more popular?

In September 2026, WINWING had more branded searches than Virpil among flight sim controller brands worldwide. WINWING had about 49,500 branded searches, while Virpil had 22,200. WINWING made up 29.4% of all flight sim controller brand searches we track, and Virpil accounted for 13.2%. When we asked ChatGPT and Google AI Overviews about flight sim controller brands, Virpil and WINWING each appeared in one of the five answers.

Among flight sim controller brands worldwide in September 2026

Who do people search for more?

WINWING, about 2 searches for every 1 for Virpil

WINWING 49.5K searchesVirpil 22.2K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Virpil in 1 of 5WINWING in 1 of 5

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Top flight sim controller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Virpil and WINWING were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thrustmaster1st
  2. Logitech2nd
  3. VKB3rd
  4. Virpil4th
  5. Turtle Beach5th
  6. Honeycomb6th
  7. WINWING7th
  8. Moza–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thrustmaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VKB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turtle Beach2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WINWING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virpil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeycomb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flight sim controller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Virpil or WINWING more popular in search?

This chart shows how often people search Google for Virpil and WINWING by name. Each line represents a brand's share of searches for all eight flight sim controller brands we track, month by month, from English-language searches worldwide.

Virpil and WINWING among flight sim controller brands worldwide, by month

Share of searches by month for WINWING, Virpil. The figures are in the table below the chart.

View monthly share of searches table
MonthWINWINGThrustmasterVKBVirpilLogitechMozaHoneycombTurtle Beach
Oct 202559.5%9.5%6.2%11.9%5.5%2.9%4%0.44%
Nov 202559.4%9.5%6.4%11.9%4.9%3.6%4%0.36%
Dec 202557.9%11.9%7.2%9.5%5.8%3.5%3.9%0.46%
Jan 202655.4%11.3%7.1%11.1%5.5%5%4.2%0.41%
Feb 202650.8%12.4%9.6%12.4%5.7%4.5%4.1%0.4%
Mar 202648.2%13.8%11.2%11.8%5.9%4.3%4.3%0.47%
Apr 202644.1%15.4%9%13.2%6.6%5.9%5.3%0.53%
May 202636.3%15.5%10.6%16.3%6.6%8.9%5.3%0.53%
Jun 202641.4%14.8%9.9%15.2%7%6.8%4.4%0.49%
Jul 202638.6%16.5%9.2%14.1%7.6%7.7%5.7%0.56%
Aug 202634.6%18.1%10.1%15.5%8.4%6.9%5.6%0.62%
Sep 202629.4%19.4%18.2%13.2%9.1%5.9%4.3%0.52%

How has the Virpil and WINWING comparison changed over the last 12 months?

3 findings
  • WINWING was ahead of Virpil in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Virpil’s share of searches among flight sim controller brands worldwide moved from 11.9% to 13.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, WINWING’s share of searches among flight sim controller brands worldwide moved from 59.5% to 29.4%, and its estimated monthly branded searches moved from 135K to 49.5K.

How did search popularity change for flight sim controller brands worldwide in September 2026?

3 changes
  1. In September 2026, VKB overtook Virpil to rank 3rd among flight sim controller brands worldwide, with 18.2% of the searches.

  2. In September 2026, WINWING lost share of searches among flight sim controller brands worldwide, from 34.6% to 29.4%.

  3. In September 2026, Virpil lost share of searches among flight sim controller brands worldwide, from 15.5% to 13.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Virpil’s and WINWING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Virpil

1 branded search term

  • virpil

WINWING

1 branded search term

  • winwing

How the Brand Demand Index is measured

Other head-to-heads among flight sim controller brands

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