Brandwave

Thrustmaster vs VKB:Which is more popular?

In September 2026, Thrustmaster had more branded searches than VKB among flight sim controller brands worldwide. Thrustmaster had about 32,700 branded searches, while VKB had 30,700. Thrustmaster made up 19.4% of all flight sim controller brand searches we track, and VKB accounted for 18.2%. When we asked ChatGPT and Google AI Overviews about flight sim controller brands, Thrustmaster appeared in all five answers and VKB in two. Thrustmaster was mentioned before VKB in three out of five answers.

Among flight sim controller brands worldwide in September 2026

Who do people search for more?

Thrustmaster, about 7% more searches than VKB

Thrustmaster 32.7K searchesVKB 30.7K searches

Who does AI mention more?

Thrustmaster, mentioned in every answer we collected

Thrustmaster in 5 of 5VKB in 2 of 5

Who does AI recommend more?

Thrustmaster, named ahead of VKB in 3 of 5 answers

Thrustmaster first in 3VKB first in 2

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Top flight sim controller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thrustmaster appeared in all five answers. VKB was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thrustmaster was listed before VKB in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thrustmaster1st
  2. Logitech2nd
  3. VKB3rd
  4. Virpil4th
  5. Turtle Beach5th
  6. Honeycomb6th
  7. WINWING7th
  8. Moza–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thrustmaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VKB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turtle Beach2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WINWING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Virpil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeycomb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flight sim controller brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Thrustmaster or VKB more popular in search?

This chart shows how often people search Google for Thrustmaster and VKB by name. Each line represents a brand's share of searches for all eight flight sim controller brands we track, month by month, from English-language searches worldwide.

Thrustmaster and VKB among flight sim controller brands worldwide, by month

Share of searches by month for Thrustmaster, VKB. The figures are in the table below the chart.

View monthly share of searches table
MonthWINWINGThrustmasterVKBVirpilLogitechMozaHoneycombTurtle Beach
Oct 202559.5%9.5%6.2%11.9%5.5%2.9%4%0.44%
Nov 202559.4%9.5%6.4%11.9%4.9%3.6%4%0.36%
Dec 202557.9%11.9%7.2%9.5%5.8%3.5%3.9%0.46%
Jan 202655.4%11.3%7.1%11.1%5.5%5%4.2%0.41%
Feb 202650.8%12.4%9.6%12.4%5.7%4.5%4.1%0.4%
Mar 202648.2%13.8%11.2%11.8%5.9%4.3%4.3%0.47%
Apr 202644.1%15.4%9%13.2%6.6%5.9%5.3%0.53%
May 202636.3%15.5%10.6%16.3%6.6%8.9%5.3%0.53%
Jun 202641.4%14.8%9.9%15.2%7%6.8%4.4%0.49%
Jul 202638.6%16.5%9.2%14.1%7.6%7.7%5.7%0.56%
Aug 202634.6%18.1%10.1%15.5%8.4%6.9%5.6%0.62%
Sep 202629.4%19.4%18.2%13.2%9.1%5.9%4.3%0.52%

How has the Thrustmaster and VKB comparison changed over the last 12 months?

3 findings

How did search popularity change for flight sim controller brands worldwide in September 2026?

2 changes
  1. In September 2026, VKB overtook Virpil to rank 3rd among flight sim controller brands worldwide, with 18.2% of the searches.

  2. In September 2026, Thrustmaster gained share of searches among flight sim controller brands worldwide, from 18.1% to 19.4%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Thrustmaster’s and VKB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Thrustmaster

3 branded search terms

  • thrustmaster hotas
  • thrustmaster t16000m
  • thrustmaster tca

VKB

2 branded search terms

  • vkb gladiator
  • vkb sim

How the Brand Demand Index is measured

Other head-to-heads among flight sim controller brands

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