Honeycomb vs Logitech:Which is more popular?
In September 2026, Logitech had more branded searches than Honeycomb among flight sim controller brands worldwide. Logitech had about 15,300 branded searches, while Honeycomb had 7,300. Logitech made up 9.1% of all flight sim controller brand searches we track, and Honeycomb accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about flight sim controller brands, Logitech appeared in all five answers and Honeycomb in one. Logitech was mentioned before Honeycomb in four out of five answers.
Who do people search for more?
Logitech, about 2 searches for every 1 for Honeycomb
Who does AI mention more?
Logitech, mentioned in every answer we collected
Who does AI recommend more?
Logitech, named ahead of Honeycomb in 4 of 5 answers
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Top flight sim controller brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Logitech appeared in all five answers. Honeycomb was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Logitech was listed before Honeycomb in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Thrustmaster1st- Logitech2nd
- VKB3rd
Virpil4th
Turtle Beach5th
Honeycomb6th
WINWING7th
Moza–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thrustmaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Logitech5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VKB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Turtle Beach2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WINWING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Virpil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Honeycomb1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flight sim controller brands
5 answers
Asked ChatGPT
“What's the best HOTAS for flight sims?”
Asked ChatGPT
“Which joystick should I buy for Microsoft Flight Simulator?”
Asked ChatGPT
“What are the best flight sim controller brands?”
Searched Google, AI Overview
“hotas”
Searched Google, AI Overview
“flight stick”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Honeycomb or Logitech more popular in search?
This chart shows how often people search Google for Honeycomb and Logitech by name. Each line represents a brand's share of searches for all eight flight sim controller brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Logitech, Honeycomb. The figures are in the table below the chart.
View monthly share of searches table
| Month | WINWING | Thrustmaster | VKB | Virpil | Logitech | Moza | Honeycomb | Turtle Beach |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.5% | 9.5% | 6.2% | 11.9% | 5.5% | 2.9% | 4% | 0.44% |
| Nov 2025 | 59.4% | 9.5% | 6.4% | 11.9% | 4.9% | 3.6% | 4% | 0.36% |
| Dec 2025 | 57.9% | 11.9% | 7.2% | 9.5% | 5.8% | 3.5% | 3.9% | 0.46% |
| Jan 2026 | 55.4% | 11.3% | 7.1% | 11.1% | 5.5% | 5% | 4.2% | 0.41% |
| Feb 2026 | 50.8% | 12.4% | 9.6% | 12.4% | 5.7% | 4.5% | 4.1% | 0.4% |
| Mar 2026 | 48.2% | 13.8% | 11.2% | 11.8% | 5.9% | 4.3% | 4.3% | 0.47% |
| Apr 2026 | 44.1% | 15.4% | 9% | 13.2% | 6.6% | 5.9% | 5.3% | 0.53% |
| May 2026 | 36.3% | 15.5% | 10.6% | 16.3% | 6.6% | 8.9% | 5.3% | 0.53% |
| Jun 2026 | 41.4% | 14.8% | 9.9% | 15.2% | 7% | 6.8% | 4.4% | 0.49% |
| Jul 2026 | 38.6% | 16.5% | 9.2% | 14.1% | 7.6% | 7.7% | 5.7% | 0.56% |
| Aug 2026 | 34.6% | 18.1% | 10.1% | 15.5% | 8.4% | 6.9% | 5.6% | 0.62% |
| Sep 2026 | 29.4% | 19.4% | 18.2% | 13.2% | 9.1% | 5.9% | 4.3% | 0.52% |
Logitech sells other things too, so only its searches that name this product count here, like “logitech x56”.
How has the Honeycomb and Logitech comparison changed over the last 12 months?
3 findings
- Logitech was ahead of Honeycomb in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honeycomb’s share of searches among flight sim controller brands worldwide moved from 4% to 4.3%, and its estimated monthly branded searches moved from 9K to 7.3K.
- Across the 12 months ending September 2026, Logitech’s share of searches among flight sim controller brands worldwide moved from 5.5% to 9.1%, and its estimated monthly branded searches moved from 12.5K to 15.3K.
How did search popularity change for flight sim controller brands worldwide in September 2026?
2 changes
In September 2026, Logitech gained share of searches among flight sim controller brands worldwide, from 8.4% to 9.1%.
In September 2026, Honeycomb lost share of searches among flight sim controller brands worldwide, from 5.6% to 4.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Honeycomb’s and Logitech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among flight sim controller brands
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