Brandwave

Logitech vs Touch Portal:Which is more popular?

In September 2026, Touch Portal had more branded searches than Logitech among stream controllers worldwide. Touch Portal had about 9,900 branded searches, while Logitech had 5,400. Touch Portal made up 9.1% of all stream controller searches we track, and Logitech accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about stream controllers, Logitech and Touch Portal each appeared in one of the five answers.

Among stream controllers worldwide in September 2026

Who do people search for more?

Touch Portal, about 83% more searches than Logitech

Touch Portal 9.9K searchesLogitech 5.4K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Logitech in 1 of 5Touch Portal in 1 of 5

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Top stream controllers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Logitech and Touch Portal were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Elgato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loupedeck1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Touch Portal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logitech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mirabox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ulanzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stream controllers

5 answers

  • Asked ChatGPT

    “What's the best stream deck for streaming?”

    1. 1Elgato

  • Asked ChatGPT

    “What are good alternatives to the Elgato Stream Deck?”

    1. 1Razer
    2. 2Touch Portal
    3. 3Loupedeck
    4. 4Logitech
    5. 5Elgato

  • Asked ChatGPT

    “Which stream controller should I buy?”

    1. 1Elgato

  • Searched Google, AI Overview

    “stream controller”

    1. 1Elgato
    2. 2Razer

  • Searched Google, AI Overview

    “stream deck alternative”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

    Is Logitech or Touch Portal more popular in search?

    This chart shows how often people search Google for Logitech and Touch Portal by name. Each line represents a brand's share of searches for all seven stream controller brands we track, month by month, from English-language searches worldwide.

    Logitech and Touch Portal among stream controllers worldwide, by month

    Share of searches by month for Touch Portal, Logitech. The figures are in the table below the chart.

    View monthly share of searches table
    MonthElgatoLoupedeckTouch PortalLogitechMiraboxRazerUlanzi
    Oct 202563.5%15.6%10.4%5.7%2.4%2%0.5%
    Nov 202562.2%15.3%10.2%4.5%2.7%4.5%0.5%
    Dec 202568.2%13.8%9.2%4.1%2.5%1.8%0.45%
    Jan 202665.7%13.3%10.8%3.9%3.7%2.2%0.43%
    Feb 202662.1%15.2%12.4%4.5%2.8%2.4%0.5%
    Mar 202666.5%13.3%10.9%4%3.1%1.8%0.53%
    Apr 202664.4%12.9%12.9%4.7%2.7%1.7%0.77%
    May 202665.6%13.1%10.7%3.9%3.3%2.6%0.78%
    Jun 202666%13.2%8.8%3.9%3.4%3.9%0.78%
    Jul 202667.2%11%11%4%3.8%2.2%0.8%
    Aug 202666.9%10.9%10.9%4%3.8%2.6%0.8%
    Sep 202667.8%11.1%9.1%4.9%4.6%1.7%0.81%

    Logitech sells other things too, so only its searches that name this product count here, like “mx creative console”.

    How has the Logitech and Touch Portal comparison changed over the last 12 months?

    3 findings
    • Touch Portal was ahead of Logitech in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Logitech’s share of searches among stream controllers worldwide moved from 5.7% to 4.9%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
    • Across the 12 months ending September 2026, Touch Portal’s share of searches among stream controllers worldwide moved from 10.4% to 9.1%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

    How did search popularity change for stream controllers worldwide in September 2026?

    2 changes

    1. In September 2026, Logitech gained share of searches among stream controllers worldwide, from 4% to 4.9%.

    2. In September 2026, Touch Portal lost share of searches among stream controllers worldwide, from 10.9% to 9.1%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Logitech’s and Touch Portal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Logitech

    1 branded search term

    • mx creative console

    Touch Portal

    1 branded search term

    • touch portal

    How the Brand Demand Index is measured

    Other head-to-heads among stream controllers

    Creator with pink hair and a pink jacket

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